Deichmann bought KicksUSA shoe retail Snipes retail store in Geneva
26.03.2019 1343

Deichmann bought KicksUSA shoe retail

Deichmann, a German shoe retailer, is investing in China and the United States and is preparing several projects for the 2019 year. One of them, the acquisition of American shoe retail KicksUSA, has already taken place. KicksUSA stores in the future will go under the Snipes brand, which is part of the Deichmann portfolio, writes worldfootwear.com.

Deichmann Group Announced Active Growth Plans for 2019 The planned investments for the entire group will amount to 285 million euros. Of this amount, 102 million euros will be allocated for development in Germany. Investments will go into the modernization of existing chain stores and the opening of new ones, as well as internationalization and digitalization. In 2019, the group plans to open 229 new stores around the world and modernize 256 existing stores.

The first acquisition has already been made in the United States, Deichmann bought KicksUSA, a brand based in 2002 in Philadelphia. The KicksUSA retail chain currently has 64 stores operating in US East Coast cities (primarily in Philadelphia, New York, New Jersey). American retail also has its own online store.

In the future, all these stores will go under the Snipes brand, which belongs to the Deichmann group since 2011 and has been actively developing since then. Retail Snipes is a multi-brand shoe and sportswear store. The retail network of the brand has more than 230 stores operating in nine European countries; Snipes has the same target audience as that acquired by the Deichmann KicksUSA group.

“We made significant investments in the US market, because, relying on our long-term study of this market, we are convinced that we can be successful in it, in a segment that promises sustainable growth in the long term,” commented Heinrich Deichmann on the largest acquisition in history your company.

The German shoe retailer is investing in China and the US and is preparing several projects for 2019 in this regard. One of them, the acquisition of the American shoe retail KicksUSA, has already taken place, - ...
Euro Shoes Exhibition

Latest News

New Bikkembergs boutique opened in St. Petersburg

The Bikkembergs brand continues to develop a chain of stores in Russia in partnership with Vogue Dialogue. Monobrand boutique Bikkembergs with an area of ​​120 sq. m. was opened in St. Petersburg in the Europolis shopping center. The store presents men, women and ...
25.10.2021 95

CCC announced record revenue

The revenue of the Polish CCC group in the second quarter of 2021 was a record, it amounted to 436 million euros (2 billion Polish zlotys). Almost half of this amount was brought by electronic commerce, writes ...
25.10.2021 143

Lockdown for fashion retail in the capital will begin on 28 October

The Moscow Mayor's Office gave a number of clarifications on the operation of shopping centers in the capital during the declared non-working days - quarantine for Covid-19, according to which, starting from October 28, all shops except pharmacies should be closed in Moscow shopping centers, ...
22.10.2021 436

Giuseppe Zanotti has released a collaboration with American skater Evan Mock

The friendship between the Italian fashion house and the American skater and Gossip Girl star Evan Mok led to the creation of a joint capsule collection, which was named ...
22.10.2021 249

Rendez-Vous opened a store in Cyprus

Rendez-Vous, a network of multi-brand footwear and accessories stores, again announces the opening of a point at a foreign resort popular with Russian tourists. This time, the chain store appeared on the island of Cyprus, on the first ...
21.10.2021 274
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning