Deichmann opens stores in France
10.11.2017 2843

Deichmann opens stores in France

The second store of the German brand of shoes and accessories at affordable prices Deichmann opened recently in France, in the Auchan shopping center in the town of Laxou, writes estrepublicain.fr.

The opening took place on November 2 with great fanfare. On the opening day, the retailer announced a marketing campaign - a pair of shoes as a gift to the first 50 customers. So already at 8.30, an hour before the start of the store, a queue was lined up at its doors.

Deichmann store is located on an area of ​​400 square meters. meters, this is the second chain store in France. The first retail outlet opened on October 19 in Herouville, near Caen in Normandy.

As Joel Favre, Director of Brand Development for Deichmann in France, said, the company, founded in 1913, the leader in the European shoe market, which sells 180 million pairs of shoes a year, owns a network of 3800 retail outlets that are open in 25 countries (1700 stores - in Germany, 700 stores - in the USA).

France was not on this list, but now the brand begins its expansion in this country. After Normandy, a German brand store opened in the Lorraine region. The company has entered into a cooperation agreement with five distributors in this metropolis, and is awaiting the signing of the sixth contract.

The second store of the German brand of shoes and accessories at affordable prices, Deichmann, has recently opened in France, in the Auchan shopping center in the town of Laxou, - writes ...
5
1
Rating

Latest News

Adidas pulls out of sneaker campaign featuring Bella Hadid

A recently launched advertising campaign for Adidas Originals sneakers, the face of which was chosen by American supermodel Bella Hadid, unexpectedly found itself at the center of a public scandal. The ad caught the attention of the American Jewish...
22.07.2024 148

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 463

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 546

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 694

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 592
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning