Deichmann opens stores in France
The second store of the German brand of shoes and accessories at affordable prices Deichmann opened recently in France, in the Auchan shopping center in the town of Laxou, writes estrepublicain.fr.
The opening took place on November 2 with great fanfare. On the opening day, the retailer announced a marketing campaign - a pair of shoes as a gift to the first 50 customers. So already at 8.30, an hour before the start of the store, a queue was lined up at its doors.
Deichmann store is located on an area of 400 square meters. meters, this is the second chain store in France. The first retail outlet opened on October 19 in Herouville, near Caen in Normandy.
As Joel Favre, Director of Brand Development for Deichmann in France, said, the company, founded in 1913, the leader in the European shoe market, which sells 180 million pairs of shoes a year, owns a network of 3800 retail outlets that are open in 25 countries (1700 stores - in Germany, 700 stores - in the USA).
France was not on this list, but now the brand begins its expansion in this country. After Normandy, a German brand store opened in the Lorraine region. The company has entered into a cooperation agreement with five distributors in this metropolis, and is awaiting the signing of the sixth contract.
The second store of the German brand of shoes and accessories at affordable prices, Deichmann, has recently opened in France, in the Auchan shopping center in the town of Laxou, - writes ...
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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