The second store of the German brand of shoes and accessories at affordable prices Deichmann opened recently in France, in the Auchan shopping center in the town of Laxou, writes estrepublicain.fr.
The opening took place on November 2 with great fanfare. On the opening day, the retailer announced a marketing campaign - a pair of shoes as a gift to the first 50 customers. So already at 8.30, an hour before the start of the store, a queue was lined up at its doors.
Deichmann store is located on an area of 400 square meters. meters, this is the second chain store in France. The first retail outlet opened on October 19 in Herouville, near Caen in Normandy.
As Joel Favre, Director of Brand Development for Deichmann in France, said, the company, founded in 1913, the leader in the European shoe market, which sells 180 million pairs of shoes a year, owns a network of 3800 retail outlets that are open in 25 countries (1700 stores - in Germany, 700 stores - in the USA).
France was not on this list, but now the brand begins its expansion in this country. After Normandy, a German brand store opened in the Lorraine region. The company has entered into a cooperation agreement with five distributors in this metropolis, and is awaiting the signing of the sixth contract.