Deichmann continues to work with Vika Daineko
12.09.2017 1484

Deichmann continues to work with Vika Daineko

The German footwear and accessories brand Deichmann continued cooperation with the Russian pop star Vika Daineko, she became the heroine of the brand’s autumn campaign and this time appeared in the look of a collection in the image of a Hollywood diva.

In the autumn collection of Deichmann shoes and accessories, the place in the front row went to rock-chic style: ankle boots, side by side with shoes and half boots in camouflage optics and many decorative rivets, ties and straps, and even extravagant biker boots.

In the new Deichmann lookbook, Vika Daineko appears in ankle boots with ribbed rubber soles with contrasting fittings, in flat over the knee boots made of noble dark blue velvet, and boots with accent metallic zipper.

Each of the models of the collection that was involved in the shooting will be marked with a special sticker “Vicki Dayneko's Choice” in all Deichmann Russian stores.

Deichmann produces shoes and accessories at affordable prices for men, women and children. Today, the Deichmann chain has 3800 stores in 24 countries.

The German footwear and accessories brand Deichmann continued cooperation with the Russian pop star Vika Daineko, she became the heroine of the brand’s fall campaign and this time she appeared in the collection’s lookbook ...
Euro Shoes Exhibition

Latest News

Adidas Originals has released new models of sneakers "for the winter"

In the collection of Adidas Originals there are models of shoes "for the winter", they complement the collection of insulated winter jackets and parkas for men and women. The collection includes men's low-top sneakers ZX1K BOOST and women's high-top sneakers SAMBA ...
20.10.2021 65

Malone Soulier launched an online service for making shoes to order

London-based shoe brand Malone Soulier has launched a global digital platform for bespoke footwear. The corresponding service appeared on the brand's website. Now for fans of the brand in different countries of the world the opportunity is available to create ...
20.10.2021 73

Moscow introduces new restrictions due to Covid-19

Due to the tightening of the epidemiological situation, from October 25, 2021 to February 25, 2022, employers operating in Moscow are required to send at least 30% of their employees to remote work, the mayor said ...
19.10.2021 68

Armani opens two stores in St. Petersburg

In the Northern capital, in the shopping and entertainment complex "Peter Raduga", two stores of clothing and footwear brands from the Armani family will open at once - the first mono-brand store of the Armani EA7 sports line in St. Petersburg and a boutique of a premium brand of clothing and casual-style footwear ...
19.10.2021 133

Collaboration Lesyanebo x GHŌUD is released

In March 2022, a joint collection of two premium brands is announced for release - the Italian sneaker brand Ghoud and the Russian brand of women's clothing ...
18.10.2021 133
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning