BUYBRAND 2012 Business Program
21.09.2012 2255

BUYBRAND 2012 Business Program

The formation of the program of the international business forum within the framework of the BUYBRAND 2012 exhibition has been completed. The topic of the upcoming Forum is stated as follows: "The role of franchising in the formation of sustainable economic growth in Russia."

Its meaning is that the crisis not only did not destroy, but gave a certain acceleration to the Russian partner business. In an environment where many companies cannot get loans or other funding, they share technology and brand names with entrepreneurs who want to work under a high-profile brand in order to develop their networks. I must say that new times are turning more and more companies into franchisors and franchisees. The licensed business has demonstrated increased resistance to crisis force majeure, the ability to develop transparently, generate jobs, and improve the consumer market.

Panel discussion will take place on the first exhibition day on October 9th.

Key points for discussion:

Partnership business and the future of Russia. Franchising as a source of business concepts, investments, jobs and fair competition in the period of global trials.

Franchising and the state: a symbiosis of interests. What further steps are expected from the authorities of the copyright holders working in the Russian Federation.

Russia in the WTO. Obvious pros and cons for online retail.

Franchising is a short and reliable tool for integration into the global retail and service sector. Global School of Civilized Entrepreneurship and Small Business Consolidation.

Franchised retail: the ability to quickly and with minimal costs flow from country to country, closer to the solvent demand of the moment.

Actual trends of franchising in Russia and abroad.

How long is the current network "fashion" for Russia? Russia's dependence on the commodity market makes its currently attractive consumer markets unpredictable.

The discussion involves:

Merab Ben El (Elashvili), President of the Russian Franchising Association, Chairman of the Supervisory Board “G.M.R. Planet of hospitality ”(brands“ Sbarro ”,“ Vostochny bazaar ”,“ Elki-Palki ”, etc.);

Vladislav Mirchev, President of the SUN Innovation Company;

Sergey Degtyar, Deputy Governor of the Tyumen Region;

Andrey Donskikh, Deputy Chairman of the Management Board, Sberbank of Russia;

Recardo Camargo, Executive Director of the Brazilian Franchise Association;

Natalia Larionova, Director of the Department for the Development of Small and Medium Enterprises of the Ministry of Economic Development of the Russian Federation;

Spiridon Liodos, Head of the Trade and Economic Department of the Greek Embassy;

Yuri Mikhailichenko, Executive Director of the Russian Franchising Association;

Alexey Portanskiy, director of the information bureau on Russia's accession to the WTO, professor at the Higher School of Economics;

Dmitry Potapenko, managing partner of Management Development Group;

Elizabeth Puissan, Head of Ubifrance Trading Mission;

Reinhald Scherf - founder and owner of the COFFEESHOP COMPANY brand

Ekaterina Soyak, EMTG CEO, Member of the Board of Directors of the Russian Franchising Association.

For the first time, the business forum will host a talk show "Franchise Habitat". It will be about the pitfalls of entrepreneurship in Russia, about how a franchise scheme helps to avoid them without shipwreck. Discussion topics:

Entrepreneurial climate (state of the business environment) in Russia and franchise business (emphasis on economics, taxes, development opportunities);

Infrastructure for entrepreneurs: the problem of premises for starting a business, opportunities for preferential rents, consultations and training.

State support for SMEs, including start-up entrepreneurs, in terms of attracted funds (city and municipal programs, subsidies and grants);

The human factor: psychological factors that inhibit employee activity; ways to motivate and share successful experiences within the team.

Participants:

- Sergey Borisov, president of the all-Russian public organization OPORA RUSSIA, vice-president of Sberbank of Russia;

- Sergey Degtyar, deputy governor of the Tyumen region;

- Roman Muradyan, Managing Director of MIEL-Franchising Company;

- Ekaterina Soyak, CEO of EMTG, member of the RAF Board of Directors.

The formation of the program of the international business forum within the framework of the BUYBRAND 2012 exhibition has been completed. The theme of the upcoming Forum is stated as follows: “The role of franchising in creating sustainable ...
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