Soho
Business program of the exhibition Euro Shoes
17.01.2017 1615

Business program of the exhibition Euro Shoes

The business program includes seminars and trainings from leading experts in the fashion market and the best business trainers

The business program will be held on the second working day of the exhibition - February 28, speakers will touch upon the most relevant topics and issues for shoe retail in Russia.

As in previous years, the program of seminars and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting.

In the framework of the business program, the following seminars and workshops are planned:

12.00 – 13.00 - "Visual merchandising, window dressing and the trading floor of a shoe store during the sales period." Marina Polkovnikova, Founder and CEO of VM-Consulting Agency, consultant on merchandising, window dressing and store design.

13.00 – 14.00 - “How to create an effective shoe store: layouts, zoning, visual merchandising rules, VM design. How to create a “brand selling store” at no maximum cost. ” Anna Balandina, owner of the visual communications agency VM Guru, one of the leading experts in the market of visual merchandising, storefront display and store design, a business trainer.

14.00 – 15.00 “The Mystery Shopper and other programs to improve customer service at a shoe retail store.” Maria Gerasimenko, CEO of Fashion Advisers, business coach, expert in the field of management and development of fashion business.

15.00 – 17.00 “Five techniques for effective buying. Fashion trends in shoes for sales growth in the fall-winter season 2017 / 18. ” Galina Kravchenko, Director of the Assortment Department of Fashion Consulting Group, Head of the FCG / Fashionsnoops.com International Trend Bureau Representative Office.

17.00 – 18.00 - “Price rhombs: for what buyers vote in rubles and how footwear merchandising affects sales. A brief overview of the Russian shoe market. Pricing: analysis, conclusions, recommendations. " Natalya Chinenova, retail business technology chief expert at Fashion Consulting Group.

The business program will take place on the second working day of the exhibition - February 28, the speakers will touch upon the most pressing topics and questions for the shoe retail ...
3.52
5
1
4
Rating

Latest News

Istanbul hosts the 67th Aymod International Footwear Fair

The world's second largest international exhibition of footwear and accessories Aymod takes place in Istanbul from September 28 to October 1, 2022. 67 companies are participating in the 428th session of Aymod. About 7000 have already registered at the exhibition…
30.09.2022 208

Wildberries will pay entrepreneurs a bonus for the growth of orders

The Russian online retailer Wildberries is running a price containment program under which entrepreneurs who list their products on the online platform and provide discounts on their products will receive financial…
29.09.2022 293

By the end of the year, more than 300 sq. m of warehouses

According to Nikoliers, construction of 146 sq. m. has been completed in St. Petersburg since the beginning of the year. m warehouses. Contrary to expectations, developers continue to implement projects, as well as launch the construction of previously announced complexes. By…
29.09.2022 284

Mexico ramps up shoe exports amid US-China trade war

According to the results of the year, the growth of footwear exports in Mexico may amount to more than 50% and reach by the end of 2002 the volume from 32 million to 35 million pairs. This forecast was given by the President of the Chamber of the footwear industry of Guanajuato (CICEG) Alfredo ...
29.09.2022 993

Dior presented "high" strappy sandals at Paris Fashion Week

Floral print and an endless number of shin straps are the new style of Dior shoes, showcased in the brand's spring-summer 2023 collection at Paris Fashion Week. Strappy sandals come with fine mesh knee socks in black and…
28.09.2022 459
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning