The business program includes seminars and trainings from leading experts in the fashion market and the best business trainers
The business program will be held on the second working day of the exhibition - February 28, speakers will touch upon the most relevant topics and issues for shoe retail in Russia.
As in previous years, the program of seminars and trainings will be rich and very interesting. Among the speakers are leading experts in the field of marketing, visual merchandising and window dressing, sales, buying, trend forecasting.
In the framework of the business program, the following seminars and workshops are planned:
12.00-13.00 - "Visual merchandising, window dressing and the trading floor of a shoe store during the sales period." Marina Polkovnikova, Founder and CEO of VM-Consulting Agency, consultant on merchandising, window dressing and store design.
13.00-14.00 - “How to create an effective shoe store: layouts, zoning, visual merchandising rules, VM design. How to create a “brand selling store” at no maximum cost. ” Anna Balandina, owner of the visual communications agency VM Guru, one of the leading experts in the market of visual merchandising, storefront display and store design, a business trainer.
14.00-15.00 “The Mystery Shopper and other programs to improve customer service at a shoe retail store.” Maria Gerasimenko, CEO of Fashion Advisers, business coach, expert in the field of management and development of fashion business.
15.00-17.00 “Five techniques for effective buying. Fashion trends in shoes for sales growth in the fall-winter season 2017 / 18. ” Galina Kravchenko, Director of the Assortment Department of Fashion Consulting Group, Head of the FCG / Fashionsnoops.com International Trend Bureau Representative Office.
17.00-18.00 - “Price rhombs: for what buyers vote in rubles and how footwear merchandising affects sales. A brief overview of the Russian shoe market. Pricing: analysis, conclusions, recommendations. " Natalya Chinenova, retail business technology chief expert at Fashion Consulting Group.