A new hypermarket has opened its doors in the former building of the Voentorg department store on Vozdvizhenka. “Leading international and Russian companies took part in the creation of Detsky Mir on Vozdvizhenka. We are confident that the store will become a landmark and pride of Moscow, "commented Vladimir Chirakhov, General Director of the Detsky Mir Group. The first reviews that appeared on social networks are not yet the most positive: the first buyers unanimously note the lack of a common style concept for the store.
However, the company's management emphasizes that the store was created specifically for small customers, and the last word is behind them. An important component of the new shopping will be OMNI-Channel technology, which provides the ability to order goods in an online store with home delivery. The assortment of the store is over 30 thousand items of goods for children from 0 to 12 years: clothes, shoes, toys, food for newborns, goods for early and school development.
According to the 2013 results, the sales volume of products of domestic manufacturers amounted to 7,9 billion rubles, an increase of 40%. In 2014, the company plans to continue to increase volumes.