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Detsky Mir is actively increasing the number of stores and pick-up points
10.06.2021 227

Detsky Mir is actively increasing the number of stores and pick-up points

Over the past month, the Detsky Mir retail chain has significantly expanded. 8 new stores and 14 pick-up points were opened. The company relies on the development of an omnichannel retail model and is actively expanding its presence in Russian regions.

The Detsky Mir chain is increasing the number of traditional retail stores and opening new points in the Detmir PVZ format (a hybrid of a retail store and an order pick-up point with a total area of ​​about 200 square meters).

Over the past month, the company has opened 8 Detsky Mir stores in Moscow, Kolomna, Penza, Kyzyl, Yoshkar-Ola, Perm, Artem, as well as 14 pick-up points in Teikovo, Dyatkovo, Belaya Kalitva, Kimrykh, Kireevsk, Gukov, Unech, Udomlya, Krasnodar, Desnogorsk, Donetsk, Vichuga, Novoaleksandrovsk. The total area of ​​new retail outlets exceeds 10 square meters. meters.

The retailer plans to open at least 230 stores of the traditional format of the Detsky Mir chain in Russia, Kazakhstan and Belarus until 2023, as well as launch 800 stores of the PVZ Detmir format until 2024. The assortment of the PVZ Detmir store consists of 2 thousand commodity items of all categories, which are represented in the Detsky Mir chain, while the FMCG category occupies the majority of the assortment.

Group of companies "Detsky Mir" unites retail chains of stores "Detsky Mir" and "PVZ Detmir", online store and marketplace detmir.ru, as well as a chain of goods for animals "Zoozavr". As of May 26, 2021, the Group includes 899 stores located in 360 cities and towns in Russia, Kazakhstan and Belarus.

Shareholders of Detsky Mir Group: Gulf Investments Limited (Altus Capital) - 25%; free float shares - 75%, including quasi-treasury shares and shares owned by management and directors (0,7%).

Over the past month, the Detsky Mir retail chain has significantly expanded. 8 new stores and 14 pick-up points were opened. The company stakes on the development of an omnichannel retail model and ...
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