Detsky Mir may become a chain of hypermarkets
Detsky Mir Group is going to open stores in the hypermarket format - with an area of about 7 thousand sq. M. Where it will be impossible to open a store with a large area, the retailer plans to open mini-markets with an area of approximately 500 sq. m., RNS reports with reference to the words of the director general of "Detsky Mir" Vladimir Chirakhov.
Now the typical format of Detsky Mir stores is 1100-1200 sq. m
“We plan to actively develop large formats. There are plans to reconstruct existing stores with a large area, at the end of the year we will present the concept of a new store with a format of 7 thousand square meters, ”Chirakhov said in an interview. The first Detsky Mir hypermarket should appear at the end of 2018.
The entrepreneur also stressed that the company "is forced to consider small-format stores where there is no opportunity to open a large store." In the near future, it is planned to open a store in Krasnoarmeysk near Moscow, it will become the smallest store - about 500 sq. m.
Group of companies "Detsky Mir" unites the retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of September 30, 2017, the Detsky Mir chain of stores is represented by 516 stores in Russia and Kazakhstan, located in 183 cities of Russia and 8 cities of Kazakhstan, the ELC chain is represented by 41 stores in Russia. The total sales area of the group's stores is 631 thousand sq. M.
Detsky Mir Group is going to open stores in the format of hypermarkets - with an area of about 7 thousand square meters. Where it will be impossible to open a large-area store, the retailer plans to open ...
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