Black Friday was held in the Detsky Mir online store from November 22 to 28. It was also possible to place an order through the retail mobile application. As a result of the action, more than 1,5 million orders were issued for a total of 3 billion rubles.
Through the Detsky Mir marketplace platform, customers ordered goods for a total of more than RUB 300 million, which is more than three times higher than in 2020. At the same time, 83% of sellers took part in the action.
“Clothes and Shoes” were among the most popular categories, these baby products, along with diapers, toys and baby food, were in the highest demand during the sale.
In the regions where the distribution centers of the Detsky Mir Group have been opened, the maximum growth in the number of shipments was recorded. “LFL sales grew 1,6 times in the Southern Federal District thanks to a warehouse in the Rostov region and 1,7 times in the Volga region thanks to a distribution center in Kazan,” the company said in a press release.
Group of companies "Detsky Mir" unites retail chains of stores "Detsky Mir" and "Detmir Mini", online store and marketplace detmir.ru, as well as a chain of goods for animals "Zoosaur". As of September 30, 2021, the Group includes 1014 stores located in 418 cities and towns in Russia, Kazakhstan and Belarus. The total area of stores is 1179 thousand square meters. m.