On August 26, Detsky Mir opened its first chain stores in the cities of Chita and Tchaikovsky. Two stores of the chain were opened in Chita - in the shopping and entertainment center "Maxi", retail space: 1044 sq. m. and the shopping and entertainment center "HoVocity", Trade area: 1029 sq. m. In the town of Tchaikovsky, Perm Territory, the store is opened by the shopping center "Iceberg", trading area: 1000 sq. m.
“Our scale of trade continues to grow: now the distance between the“ western ”supermarket in Kaliningrad and the“ eastern ”one in Chita is about 6000 km. For the first time in one day, we open two stores at once in the same city, as we are confident in our competencies and intend to become leaders in the children's goods market in Chita in a short time, ”said Nadezhda Kiseleva, Head of External and Internal Communications of the Detsky peace".
Thus, today the Detsky Mir network has 409 super- and hypermarkets in 156 cities of Russia and Kazakhstan. The total sales area of all stores in the network is 520 thousand square meters. mThe Detsky Mir Group of Companies unites the national retail chains of Detsky Mir and ELC - Early Development Center. The Detsky Mir chain of stores consists of 409 format supermarkets and hypermarkets in 156 cities of Russia and Kazakhstan, the ELC retail chain includes 44 stores. The trading area of the Detsky Mir chain stores is 520 thousand sq. M. m., ELC - 6 thousand sq. m. By the end of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The management company of the Group is PJSC Detsky Mir, the main shareholder of which is AFK Sistema.