The second Detsky Mir chain store in the city of Shchelkovo, Moscow Region, has opened its doors to customers in the Pilot shopping center. Its sales area is 1000 square meters. m
Another supermarket was opened in Stary Oskol (Belgorod Region) in the Slavyanskiy shopping center, which also became the second retail chain in the city. The sales area of the store is 1000 square meters. m
The Detsky Mir chain of stores presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
The Detsky Mir group of companies unites the national retail chain Detsky Mir stores, the ELC chain of stores, Detsky Mir and ELC online stores. As of June 30, 2017, the Detsky Mir chain of stores is represented by 488 stores in Russia and Kazakhstan, located in 173 cities of Russia and 8 cities of Kazakhstan, the ELC chain is represented by 40 stores in Russia. The total sales area of the group's stores is 604 thousand square meters.