Detsky Mir Group has opened four new stores
Detsky Mir chain stores appeared in Moscow, Astrakhan, Kaliningrad and Salsk.
The new "Children's World" opened in the capital, became 150 network object in the Moscow region. The sales area of the store is 1100 sq. m
A second chain store appeared in Astrakhan, it was opened in the City Mall, the sales area of the children's goods supermarket amounted to 900 sq. m
The third "Detsky Mir" in Kaliningrad has earned in the Victoria South Station shopping center. Its sales area is 800 sq. m
The first "Children's World" in the city of Salsk, Rostov Region, with a total sales area of 1000 sq. meters began work in the shopping center "Skiff".
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
The Detsky Mir Group of Companies is the largest children's goods retailer in Russia. The Group of Companies unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of June 30, 2017, the Detsky Mir chain of stores is represented by 488 stores in Russia and Kazakhstan, located in 173 cities of Russia and 8 cities of Kazakhstan, the ELC chain is represented by 40 stores in Russia
Detsky Mir chain stores appeared in Moscow, Astrakhan, Kaliningrad and Salsk.
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In the context of global changes in the fashion retail market, many distributors have faced serious challenges. SOHO Fashion is one of the few companies that has not only maintained its business, but also found new growth points. On the eve of the company's 20th anniversary, its founder Jacob Treskov told Shoes Report about the path taken, the lessons of the crises and plans for the future.
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Italian confectioners have created cakes that are exact copies of six legendary pairs of shoes from the archives of the Italian "Shoemaker to the Stars" maestro Salvatore Ferragamo. They were presented in the 10_11 restaurant of the Milan hotel Portrait Milano, which is part of the hotel management company owned by the Ferragamo family.
How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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Shoe factories in Russia are closing one after another
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Difficulties in recruiting personnel and how to deal with them
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“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
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Fur, and not only: types of lining
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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