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Detsky Mir sums up the results of the 10th anniversary of its presence in Kazakhstan
26.12.2021 592

Detsky Mir sums up the results of the 10th anniversary of its presence in Kazakhstan

The first store of the Detsky Mir chain in the Republic of Kazakhstan was opened on December 9, 2011 in Astana in the Tulpar shopping center. Today the Russian retailer is the leader in the segment of children's goods in the Kazakhstan market.

Today in the Republic of Kazakhstan there are 45 stores of the Detsky Mir chain, with a total area of ​​40 thousand square meters. meters. For 12 months (as of the end of Q3 2021), total sales in Kazakhstan amounted to RUB 1.8 billion. At the same time, online sales continue to grow at a three-digit pace, reaching 189% year-on-year growth.

“Kazakhstan remains a priority market for Detsky Mir, and we are positive about the further development of our network. The country has a very favorable macroeconomic environment, a high birth rate and a large proportion of children in the total population, ”says Yulia Polikarpova, head of the external communications department of Detsky Mir Group.

Group of companies "Detsky Mir" unites retail chains of stores "Detsky Mir" and "Detmir Mini", online store and marketplace detmir.ru, as well as a chain of goods for animals "Zoosaur". As of September 30, 2021, the Group includes 1014 stores located in 418 cities and towns in Russia, Kazakhstan and Belarus. The total area of ​​stores is 1179 thousand square meters. m.

The first store of the Detsky Mir chain in the Republic of Kazakhstan was opened on December 9, 2011 in Astana in the Tulpar shopping center. Today the retailer is the leader in the segment of children's goods on the market ...
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