Detsky Mir opened Mercedes-Benz Fashion Week Russia Fashion Week, which runs from 10 to 15 on March 2018 in the Manezh Central Exhibition Hall.
The motto for showing the new Children's World spring-summer 2018 collection is Hello, Summer! Bright color palettes, bold tropical and floral prints, as well as interesting textured combinations.
T-shirts and tops of the popular brands Futurino Fashion, Mishoo by Acoola and Blue Seven are decorated with all kinds of fashionable elements: shiny sequins that can be turned over depending on the mood, rhinestones and large applications. Skirts, dresses and sundresses are made of light and natural materials in the most relevant summer shades - rose quartz, avocado, ultraviolet. The Futurino Fashion and Blue Seven denim collection is represented by trouser models, sundresses, shorts. And all this magnificence is invariably accompanied by sneakers, sneakers and T-shirts.
Clothing and shoes are mainly in the price segment “average minus”.
Group of companies "Detsky Mir" unites the national retail chain of stores "Detsky Mir", the chain of stores "ELC", online stores "Detsky Mir" and "ELC". As of December 31, 2017, the Detsky Mir chain of stores is represented by 578 stores in Russia and Kazakhstan, located in 207 cities of Russia and 12 cities of Kazakhstan, the ELC chain is represented by 44 stores in Russia. The total sales area of the group's stores is 688 thousand sq. M.