The ninth supermarket of the Detsky Mir chain has opened in Nizhny Novgorod, in the Indigo Life shopping center (Kazanskoe sh., 11). The retail area of the store is 1100 sq. m. In the Nizhny Novgorod region, the chain stores are also represented in Dzerzhinsk, Kstovo, Arzamas and Sarov.
The Detsky Mir network presents a wide range of products for children from 0 to 12 years: clothes and shoes, goods and food for newborns, toys for boys and girls, goods for early and school development of children and adolescents.
The Detsky Mir group of companies unites the national retail chain Detsky Mir stores, the ELC chain of stores, Detsky Mir and ELC online stores. As of March 31, 2018, the Detsky Mir Group of Companies includes 625 Detsky Mir stores in Russia and Kazakhstan, located in 209 cities of Russia and 12 cities of Kazakhstan, the ELC chain is represented by 46 stores in Russia. The total sales area of the group's stores is 686 thousand sq. M.