The Detsky Mir group of companies has opened three new stores of its eponymous network of children's goods in the cities of Gubkin, Novokuznetsk and Makhachkala. According to retail representatives, the planned plan to open at least 90 super- and hypermarkets in 2016 will be fully implemented.
In the city of Gubkin, the Belgorod Region, the Detsky Mir chain store opened up in the Europe shopping center (Cosmonauts Street, 14). Sales area of the new retail outlet - 923 sq. m. The supermarket was the first retail facility in the city "Detsky Mir".
In Novokuznetsk, the Detsky Mir supermarket was opened in the Sibirsky Gorodok shopping center (Sorge St., 17). The sales area of the store is 1100 sq. m., the store became the fourth retail chain in the city.
In Makhachkala, Detsky Mir began work in the Etazhi shopping center (Khamidova Ave., 61). The sales area of the store is 1025 sq. m. The supermarket has become the second retail outlet in the republics of Dagestan.
“To date, the Detsky Mir chain has 462 super and hypermarkets in 174 cities in Russia and Kazakhstan. The total sales area of all stores in the network is 575 thousand square meters. m. Since the beginning of the year, the Detsky Mir Group of Companies has already opened 82 stores. The plan to open at least 90 super- and hypermarkets in 2016 will be fully implemented: until December 31 inclusively we will continue to open new chain stores, ”commented Nadezhda Kiseleva, Head of the Department for External and Internal Communications of Detsky Mir Group.
The Detsky Mir group of companies unites the national retail chains of Detsky Mir and ELC - Center for Early Development stores. The Detsky Mir chain of stores consists of 462 format super- and hypermarkets in 174 cities of Russia and Kazakhstan, and the ELC retail chain includes 45 stores. The selling area of Detsky Mir stores is 575 thousand square meters. m., ELC - 6 thousand sq. m. m. According to the results of 2015, the company's revenue amounted to 60,5 billion rubles, net profit - 1 billion rubles. The managing company of the Group is Detsky Mir PJSC, of which AFK Sistema is the main shareholder.