Dior held a live show of the Fall'21 collection in Shanghai Dior Fall 2021
15.04.2021 596

Dior held a live show of the Fall'21 collection in Shanghai

On Monday, a live show of the collection of the French luxury brand Christian Dior took place in Shanghai, which took the opportunity to present its Fall'21 collection in a live show during Shanghai Fashion Week.

Dior Fall'21 show at Shanghai Fashion Week Dior Fall'21 show at Shanghai Fashion Week

Unlike Paris Fashion Week, which was held under lockdown and travel restrictions that forced designers and brands to showcase their collections primarily digitally, Shanghai Fashion Week runs as usual. China has had a surprisingly low number of people infected with Covid-19 since last summer. 

Shanghai Fashion Week runs until April 17th. It is worth noting that the creative director of the brand, Maria Grazia Chiuri, for the demonstration in Shanghai, created a new version of the brand's seasonal collection, which turned out to be brighter and more revolutionary than the collection that was demonstrated online at Paris Fashion Week.

Both Dior collections share a few key silhouettes in common - A-line ballet skirts, mini dresses, a classic “Bar” jacket, and white socks and black très-Dior berets in the accessory line. But the collection shown in Shanghai stood out for its color and fittings. So the series of jumpsuits and jackets was decorated with round sequins and other sequins, mostly pink and red. The collection was complemented by jackets in metallic leather, lush strapless dresses in fluorescent colors, worn over black mesh leggings. Leopard print was everywhere, from jackets to dresses, and it was also seen in the new shoe of the current Dior collection, the open-heel ballet flats called Mizza.

In total, for the show in Shanghai, the brand has developed 9 exclusive looks, including 4 dresses shown in the final of the show (with the letters "DIOR")

According to experts, the creation of a separate collection for China indicates the brand's special attention to the market, which has recovered much faster than the markets of Western countries. They also believe that the pandemic could lead to further market splits, forcing brands to create different marketing concepts to promote in different regions.


On Monday, Shanghai hosted a live show of the collection of the French luxury brand Christian Dior, which took the opportunity to present its fall'21 collection in a real show as part of ...

Latest News

Muscovites return to shopping centers

According to "Kommersant" with reference to the Shopping Index of the analytical company Watcom Group, in the past three weeks the attendance of shopping centers in the capital has shown a steady positive ...
30.04.2021 370

Ralf Ringer took part in the children's fashion show at Moscow fashion week

On April 17, as part of the Moscow fashion week, a show of clothes created according to the sketches of 10-year-old Zoya Kukushkina was held. The Ralf Ringer company took part in the show-show of children's T-shirts "Saveit". Young models took to the podium in shoes ...
30.04.2021 342

adidas Originals and LEGO Group unveil ZX 8000 'Bricks' collection

adidas Originals and toy company LEGO Group launch their second collection. The design of the collection combines the recognizable aesthetics of the Danish brand with one of the key silhouettes ...
30.04.2021 476

Vivienne Westwood re-releases iconic Super Elevated Ghillie shoes

In the spring-summer 2021 season, the Vivienne Westwood collection has a replica of the iconic Super Elevated Ghillie shoes, which were first demonstrated at the Vivienne Westwood show called Anglomania in 1993 by top model Naomi ...
29.04.2021 415

Vagabond Shoemakers has released three variants of women's sandals for summer '21

Wide-heeled sandals with a modern square toe - a new take on women's summer shoes from the Swedish brand Vagabond Shoemakers. The brand's characteristic laconic style in shoe design combines a classic, timeless silhouette and ...
29.04.2021 361
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning