Balenciaga Triple S, designer of popular sneakers, launches a new line of sneakers
Ugly chunky running shoes go by the wayside, giving way to a new piece from Balenciaga shoe designer - bubble sneakers, writes BOF.
Balenciaga, the designer of the popular Triple S sneakers and Clergerie creative director David Tourniaire-Beauciel, is launching the Shoes 53045 line of sneakers, which is designed to be sold directly to the consumer.
A distinctive feature of these models is a thick bubble sole. This Friday, pre-order for new sneakers opens at a price of $ 400. The next releases will be released on the same sole, but with a different top design.
Turnier-Bossiell and his co-founder Aurelia Ammour, a former director of luxury fashion, working with companies such as LVMH and Kering, hope that the bubble sole will become the defining attribute of the brand, which, for example, is the thick sole on Dr. shoes Martens.
David Tourniaire-BeaucielAccording to Turner-Bossiell, a distinctive feature of Shoes 53045 is a combination of European design with technology of sports soles, developed by Chinese manufacturers. This is a lightweight sports sole on the platform. “It would be impossible to make such sneakers elsewhere,” he says, adding that he is proud to be producing shoes in China. Although many luxury brands manufacture their products in Asia, they are completing the final stage in Italy and France in order to avoid the Made in China brand. Despite the fact that many consumers are still of the opinion that luxury goods should be produced in Europe, Triple S production was moved to China in 2018.
Today, some sneakers in the mass market and luxury categories are sold almost instantly, since the sneakers themselves have become a status symbol for millennials. However, Tournier-Bossiell believes that the market for luxury sneakers risks losing this pace, because despite the fact that the design of European models is constantly changing due to changing trends, in Portugal and Italy the development of technology and production of sneakers is lagging behind.
Model shoes 53045 shoes, $ 400The price of the new Shoes 53045 model is also very democratic - $ 400 instead of $ 800 for luxury brand sneakers. The model of selling shoes focused on a direct client allows you to keep the price at a lower level and not depend on the opinion of wholesale buyers.
Co-founder of designer Orelia Ammaur lives in Los Angeles and promotes a new brand. The brand actively interacts with leading stylists, attracts financing and intends to open its own store in 2020 year.
Ugly chunky sneakers go by the wayside, giving way to Balenciaga's new shoe designer work - bubble sneakers, writes BOF. Designer of the popular Triple S ...
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KV+ will present versatile sneakers for both sports and urban wear at Euro Shoes.
The Swiss brand KV+ is not so well known to the general Russian audience, but it is well known in the world of skiing, because it was there that KV+ took its first steps and actively developed. The Swiss brand has earned the trust of the professional sports audience over the past 35 years. At the same time, the Russian sports market of ski equipment has always been a priority for the Swiss.
Rieker and Remonte are regular exhibitors at Euro Shoes: meet your favorite brands at the exhibition from August 25 to 28 at the Central Trade Fair Center.
Riker and Remonte will present their Spring/Summer 2027 collections at the Euro Shoes exhibition (August 25–28, WTC Congress Centre).
New brands at Euro Shoes in August!
At the end of the month, from August 25th to 28th, the international footwear and accessories exhibition Euro Shoes Premiere Collection will take place in Moscow at the WTC Congress Center on Krasnopresnenskaya Embankment. We'd like to introduce you to the new exhibitors at Euro Shoes, who will be presenting their collections of footwear, accessories, shoe care products, and leather goods.
From July 27 to 29, the Euro Shoes@CAF_Eliteline 2026 exhibition will be held in Almaty, Kazakhstan.
Elite Line is an international specialized exhibition of footwear, fur, leather, and accessories. The exhibition will feature collections from international and domestic manufacturers from Russia, Turkey, Germany, Italy, Kazakhstan, and other countries.
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Customer traffic in shopping malls and street retail is declining; people are shopping less offline for a number of objective reasons, one of which is the convenience of online shopping with all its advantages. And yet, offline shopping continues to thrive. How can we control store traffic, learn to correctly calculate and influence the number of people visiting stores to ensure profitability?
"When Customers Are Few: How Fashion Store Owners Can Squeeze the Most Out of Every Customer"
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Euro Shoes: the industry's leading footwear exhibition will be held August 25–28 at the WTC Congress Center.
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The share of marketplaces will grow
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New Tamaris Spring-Summer 26 Collection: Comfort and Elegance in Every Model
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Euro Shoes starts on August 27th!
The leading international exhibition of footwear and accessories in Moscow, Euro Shoes premiere collection, starts next week!
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
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