Detsky Mir Group of Companies and the RTI Dmitrov Plant held a joint campaign to collect and process unnecessary clothes and shoes. The collection of clothes and shoes was carried out for a month in 24 Detsky Mir stores in Moscow and the Moscow Region. Almost two tons of shoe and textile waste was collected and transferred for processing.
As part of the action, customers brought clean, used clothes and shoes to Detsky Mir stores and in return received a 15% discount coupon for one new item in the Clothing and Shoes category. The collected raw materials were transferred to the Dmitrovsky RTI plant for further sorting and processing into small crumbs.
The crumb rubber obtained at the plant is used to produce safe rubber coatings for stadiums, sports tracks, courts and playgrounds, which surpass asphalt, concrete and ceramic tiles in most parameters. The service life of such coatings is at least 20 years. In the future, the rubber coating can be recycled into crumb rubber and new products can be produced.
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