The rebranding of the Econika shoe store chain started in the middle of last year. By the end of 2015, the company was able to reformat 11 retail stores. This year, according to co-owner of Econika Sergey Sarkisov, the company plans to open another 22 store in a new concept. At the same time, part of the old stores will be closed.
Investments in rebranding of one store amount to 6 – 7 million rubles. Next year, it is planned to rebrand another 25 retail stores and open 10 new points.
Sergey Sarkisov also said that according to the results of the 2015 year, the revenue of the Econika shoe network increased by 15% year-on-year and amounted to 5,2 billion rubles. At the same time, the network revenue from the beginning of the year increased by 10% compared to the same period last year.