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"Daughter" of the Russian manufacturer of shoes opened a store in Finland
13.01.2012 2212

"Daughter" of the Russian manufacturer of shoes opened a store in Finland

The Finnish wholesale company Dinofin Oy, a subsidiary of the Russian manufacturer and supplier of Renaissance shoes, recently opened its first retail shoe store, SHOEZOO, in Helsinki.

The store occupies a space of 80 sq. M. On the ground floor of a shopping complex in the very center of Helsinki. The range of SHOEZOO mid-range retail outlets includes classic women's and men's shoes, fashionable rubber boots, and new products for Finland - stylish felt winter boots. The main shoe brand promoted by Dinofin Oy and introduced in the new store is Cooper. The assortment also includes some types of accessories: youth bags, belts, scarves.

The interior of the store is fully consistent with the tastes of the youth consumer audience that it is oriented to - it is modern and democratic, concise and not without comfort. It is convenient not only for buyers (who can see the whole assortment from the entrance and for which poufs are provided here), but also for sellers, since the space is planned so that most of the goods can be stored directly on the trading floor, while maintaining order and avoiding associations with the warehouse.

The outlet project was developed by Puume Oy, a manufacturer of retail equipment.

“Dinofin Oy asked us to develop a turnkey project for its first store,” says Dmitry Tarzalainen, Commercial Director of Puume Oy. - The work on this project had its own peculiarities. Firstly, tight deadlines for the development and implementation of the project. Secondly, we had to build a warehouse in the trading floor, because initially available was very small. Thirdly, it was necessary to make the space functional, while not cluttering it.

The interior of the store is made in bright colors. Trading equipment is made of white and gray MDF, imitation of wood, but the same shades, is partially used. The abundance of glass in commercial equipment and large mirrors facilitate the space. Color drawings of animals on the walls, reminiscent of a mosaic, justify the use of the word “zoo” in the name of the store and make the interior even more youthful, playful, non-standard. The frivolity that so impresses young people in SHOEZOO also manifests itself in merchandising: shoes here are hung on paper clips or laid out in glass storage baskets.

“The store, owned by a Russian company, which, incidentally, has Russian-speaking sellers (of course, fluent in Finnish), turned out to be quite Scandinavian, understandable and stylistically resident in Helsinki,” summarizes Dmitry Tarzalainen. “I note that Puume Oy has a representative office in St. Petersburg, so Finnish-quality interiors are also available in Russia.”

The Renaissance company is one of the largest suppliers of shoes to the Russian market. She began her activities in the 1993 year, now. The main brands of the company are Renaissance (shoes made in Italy), Joker, Cooper and Riviera.

Dinofin Oy is a subsidiary of Renaissance. The company began operations in the spring of 2011 as a wholesale supplier of shoes, as a result of which Cooper appeared in Finland. For 9 months, the brand has already won good market positions. Puume Oy is a well-known manufacturer of commercial equipment in Finland. For 20 years the company has been producing commercial equipment for non food segment stores. Its annual turnover is more than 6 million euros. Presented on the Russian market since 2008 of the year. There is also a representative office of the Finnish company in Tallinn. This was reported by the magazine "Practice of trade."
The Finnish wholesale company Dinofin Oy, a subsidiary of the Russian manufacturer and supplier of Renaissance shoes, recently opened its first retail shoe store in Helsinki ...
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