Down with the shackles
20.06.2012 4808

Down with the shackles

Adidas Canceled Shackle Shackle Due To Public Outrage

Adidas has announced the discontinuation of the JS Roundhouse Mids model with yellow sham shackles. According to USA Today, it was decided to remove the sneakers from production after outrageous reviews from the public and critical publications in the press. It was originally planned to release the model on the market in August 2012 of the year.

The company unveiled the model with shackles on its Facebook page on June 18. The image of JS Roundhouse Mids was accompanied by the caption "So attached to my sneakers that I chained them to my ankles?"

After the image was published, about 2000 social network users left angry comments about the model, calling her "provocative" and "vulgar." Internet users claimed that the model promoted slavery because the shackles were similar to those worn by black slaves in America in the 19th century. Others associated the yellow shackles with those previously worn by American prisoners.

JS Roundhouse Mids sneaker designer Jeremy Scott said on his Twitter that he was inspired by the children's cartoon "My Handmade Monster" about a good-natured toy that came to life when plastic handcuffs were removed from it. Scott didn't want to offend the memory of the black slaves. This was also stated in Adidas' official apology to people who were outraged by the controversial model. Previously, Scott designed Adidas sneakers with Mickey Mouse and gorilla.

The image of JS Roundhouse Mids was removed from the brand’s Facebook page, but there you can still read the indignant user reviews about it, writes lenta.ru.

This isn't the first time that a controversial sneaker has been the target of consumer criticism. In the spring of 2012, Nike released a model for St. Patrick's Day called Black And Tan, referring to beers, according to The Daily Mail. At the same time, this is the unofficial name of the Irish police during the Irish War of Independence, and many representatives of this nationality associate the phrase "Black and Tanned" with the brutality of the actions of law enforcement agencies of that time.

Adidas has announced the discontinuation of the JS Roundhouse Mids model with yellow sham shackles. According to USA Today, it was decided to remove the sneakers from production after indignant reviews ...
2.77
5
1
2
Rating

Latest News

Geox presented its Fall-Winter 2025/26 collection in Moscow

On June 5, in the very center of the Russian capital, in one of the charming spaces of Kitay-gorod, the Italian brand of footwear, clothing and accessories Geox presented its new collection for the Fall-Winter season…
11.06.2025 277

Rxbshoes Releases Collaboration With Artist Sergey Kretenchuk

A collaboration between the St. Petersburg brand of premium handmade footwear rxbshoes and the multidisciplinary artist (also from the city on the Neva) Sergey…
11.06.2025 221

Nike Accused of Misusing Image of Venetian Gondoliers

A Nike advert has sparked controversy in Italy. An advertising photo shoot for the American brand features shots of Venice gondoliers wearing Nike Air Max Dn 8 sneakers. Such images were used in the From…
11.06.2025 282

Eco-tax rates are expected to increase in 2026

The Ministry of Natural Resources and Environment, together with the Russian Environmental Operator (REO), have prepared a proposal to increase the rates of the environmental fee for recycling packaging and used goods. The rates are not…
10.06.2025 334

Converse is releasing penny loafers!

The new Converse All-Star Coinloafer hits stores this week. It's based on the classic penny loafer silhouette, but features signature Converse design elements, known worldwide as a casual…
10.06.2025 365
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning