Down with the shackles
Adidas Canceled Shackle Shackle Due To Public Outrage
Adidas has announced the discontinuation of the JS Roundhouse Mids model with yellow sham shackles. According to USA Today, it was decided to remove the sneakers from production after outrageous reviews from the public and critical publications in the press. It was originally planned to release the model on the market in August 2012 of the year.
The company unveiled the model with shackles on its Facebook page on June 18. The image of JS Roundhouse Mids was accompanied by the caption "So attached to my sneakers that I chained them to my ankles?"
After the image was published, about 2000 social network users left angry comments about the model, calling her "provocative" and "vulgar." Internet users claimed that the model promoted slavery because the shackles were similar to those worn by black slaves in America in the 19th century. Others associated the yellow shackles with those previously worn by American prisoners.
JS Roundhouse Mids sneaker designer Jeremy Scott said on his Twitter that he was inspired by the children's cartoon "My Handmade Monster" about a good-natured toy that came to life when plastic handcuffs were removed from it. Scott didn't want to offend the memory of the black slaves. This was also stated in Adidas' official apology to people who were outraged by the controversial model. Previously, Scott designed Adidas sneakers with Mickey Mouse and gorilla.
The image of JS Roundhouse Mids was removed from the brand’s Facebook page, but there you can still read the indignant user reviews about it, writes lenta.ru.
This isn't the first time that a controversial sneaker has been the target of consumer criticism. In the spring of 2012, Nike released a model for St. Patrick's Day called Black And Tan, referring to beers, according to The Daily Mail. At the same time, this is the unofficial name of the Irish police during the Irish War of Independence, and many representatives of this nationality associate the phrase "Black and Tanned" with the brutality of the actions of law enforcement agencies of that time.
Adidas has announced the discontinuation of the JS Roundhouse Mids model with yellow sham shackles. According to USA Today, it was decided to remove the sneakers from production after indignant reviews ...
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Shoemakers' problems are growing
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Service and Marketing Tips in Fashion Retail
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Three Main Trends in Visual Merchandising Based on Events
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Louis Vuitton opens a new factory in Italy
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We are ready for active development in the Russian market
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Current techniques in lighting a shoe store
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Trade equipment in a modern shoe and accessories store
For a very long time, commercial equipment was a purely utilitarian item of store interior. But those days are long gone, and today retail equipment is not just shelves, racks, tables, but one of the effective tools of visual merchandising, an integral part and reflection of the concept of retail design. In the previous issue (Shoes Report, #199), SR’s resident expert in the field of store building and commercial display design, Marina Polkovnikova, examined the main trends in retail design, which, in her opinion, shoe stores should pay attention to. These are minimalism, monochrome, natural and environmentally friendly materials in the design of shop windows and retail space, inclusivity and safety. These trends will be relevant in the next few years. Continuing the topic started, in this article Marina Polkovnikova gives recommendations on how to use retail equipment to create a trendy commercial presentation of goods in a store and, at the same time, a comfortable atmosphere for customers that encourages them to make purchases.
Shoe educational program: what shoe soles are made of
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Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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