The share of foreign supplies of shoes is 90% of the total market

In November 2011, DISCOVERY Research Group completed a study of the footwear market in Russia. The Russian footwear market is heavily dependent on imports: the share of foreign supplies in 2011 will be 90%. The main countries importing shoes to Russia are China, Italy, Germany and Belgium. Recently, shoe exports from neighboring countries have been increasing. Ukraine imports into Russia summer men's and women's shoes, working yuft shoes. Moldova is a leader in the supply of slippers with a leather upper and a PVC sole. Among Belarusian exporting manufacturers are several joint ventures with Germany representing casual shoes.

Despite the fact that the volume of footwear production in Russia is gradually growing, it takes only 10 place in the ranking of the leading countries for the production of footwear. In Russia, the largest volume of footwear production is in the Southern and Central Federal Districts.

Among the main trends in the Russian footwear market, one can single out an intensification of the fight against counterfeit products, an increase in demand and competition for premises in the street retail format, an increase in prices for raw materials for the production of footwear, the development of shoe repair services, and an increasing focus on female consumers.

Promising directions of development on the Russian market are the access of shoe manufacturers to regional markets, the sale of shoes via the Internet and the provision of installments when buying shoes.

The Russian shoe market is characterized by a variety of different segments. According to analysts, there are four criteria for segmenting the shoe market - based on the allocation of several attributes: by price, by socio-demographic characteristics of its consumers, by style and additionally by point of sale. Experts believe that in 2011, the low-price segment accounts for 53%, the mid-price segment - 35%, the remaining 12% are expensive shoes. Women's shoes are in the greatest demand: according to various estimates, their share ranges from 40 to 60%, followed by men's shoes - about 25%, children's shoes occupy 25-35%. It is reported by RBC. Market research. ”