The share of online advertising and television advertising will equal this year
In 2017, the cost of advertisers for Internet promotion is equal to the cost of television advertising, Vedomosti writes with reference to the analytical report of BCS Global Markets investment bank.
According to BCS statistics, in 2016, online advertising accounted for 38% of the entire Russian advertising market, and in 2017 its share will increase to 41% and will be compared with TV advertising. And in 2018, the Internet will become the largest segment of the advertising market with a share of 43%.
The online advertising market will continue to grow, while the share of TV advertising will gradually decline, experts predict.
The basis for BCS Global Markets forecasts was the statistics of the Association of Communication Agencies of Russia (AKAR).
According to the results of 2016, AKAR issued a report according to which the volume of the TV advertising market in Russia in the first three quarters of 2016 was 150,8 billion rubles, while the volume of the online advertising market was 136 billion rubles.
In 2017, the costs of advertisers for promotion on the Internet will be equal to the costs of television advertising, Vedomosti writes with reference to the analytical ...
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What factors influence pricing, and how to work with retail prices for shoes
Footwear retail is one of those segments that is highly dependent on seasonality. Pricing in the footwear business, in turn, depends on a multitude of factors, from production costs to the vagaries of weather and regional factors.SR's expert in product assortment and management, Emina Ponyatova, discusses the key principles of pricing footwear products, as well as the main pressure factors and challenges facing footwear retailers in 2025, and offers recommendations on how to ensure successful and profitable retail.
Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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MARCO TOZZI presented his Fall-Winter 2025/26 collection in Moscow.
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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PETER KAISER - the best brand of 2025!
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How to set prices that will earn
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
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In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
