Dr. Martens' flagship store in London
Dr. Martens opened a two-story flagship store in London.
The new two-story Dr. Martens store is located on Brewer Street in London's Soho. The store, which measures approximately 315 square meters, is the brand's largest retail space in the UK.
Dr. Martens' flagship store in LondonThe store offers a wide range of Dr. Martens footwear, from the Icons and Made in England collections to rare collaborations.
The store is divided into themed product areas. The Icons Wall is a space dedicated to four iconic Dr. Martens footwear models (the 1460, 1461, Chelsea 2976, and Adrian shoes).
The Shed is a pop-up shop with a regularly updated inventory that is used to launch exclusive collaborations, including the first installation from Second Best.
The "Made in England" section is a dedicated space "paying homage to the brand's Northamptonshire craftsmanship." The "Accessories" section features the brand's entire leather goods range, while the "Store Exclusives" section features four exclusive items available only at the Brewer Street store at launch, including the London City Pack Adrian and 1461 models, as well as two Deadstock leather sets.
The Alt Craft Bar, located in the flagship store, offers food delivery services, as well as "the most comprehensive personalization service in a Dr. Martens store to date," featuring specialists and "guest artists."
You can grab a cup of coffee in the special "Doctor's Orders" area. This was the name of a Dr. Martens café in Covent Garden in the mid-90s.
The brand paid close attention to the design of its London flagship, creating a distinctly London-inspired atmosphere. The burgundy tiles adorning the "Made in England" space were ordered from a London Underground tile supplier. The Central Assembly space on the ground floor features wood sourced from public halls and concert venues throughout the UK capital.
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The new two-story Dr. Martens store is located on Brewer Street in London's Soho. The store, which measures approximately 315 square meters, is the largest retail outlet in the UK.
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