The new flagship store of the British shoe brand Dr. Martens, whose sales area is 365 square meters. meters, appeared in the center of New York on the vibrant Herald Square. This is the third Dr. Martens in the city, writes Footwear News.
The new store in New York will present a full range of brands including shoes for adults and children. According to store manager Erin Mohamed, the six-inch Dr. Martens, which is present on the company logo, remains the bestseller of the brand.
The interior of the new retail reflects the general style of the Dr. Martens, there are shelves for shoes made of wood and metal. On the walls of the store, in the framework of the design concept, in some places masonry and concrete are visible. The interior is complemented by graffiti by the artist Logan Hicks, who depicted on one of the walls a panorama of high-rise buildings located in this area of the city.
Shoes brand Dr. Martens was founded in 1960. Initially, rough boots with grooved soles and massive heels were intended for the working class. But in the 90s. these shoes became fashionable among creative youth, becoming an attribute of grunge fashionable style.