The online auction eBay introduced the Collections platform for Russian users.
Collections is a new page on eBay that allows customers to create a personalized selection of products on a particular topic, group them into collections, and then upload them to eBay. The Collections platform was launched in America, Germany and the UK in 2013.
“A lot of our research shows that people don't just come to eBay to shop. Our site has long become a place where you can get ideas, come up with an image, learn something more about your hobby. And realizing this, we have specially developed a new tool - "Collections". From now on, the eBay home page turns into a showcase, where 19 of the best and most beautiful collections of eBay goods will be constantly "displayed", - says Vladimir Dolgov, CEO of eBay Russia.
In Russia, the project was launched with the support of celebrity curators - Alexander Rogov, Nino Eliava, as well as famous bloggers, musicians, writers and designers. They made their own collections, which now open the eBay homepage.
“The process of creating the collections was an absolutely exciting adventure. By creating collections from clothes available on eBay, you are taking a journey into the world of fashion, ideas and interesting things that are often impossible to find in Russia. Do not be afraid to take risks, combine and combine, add interesting features, rare items or basic clothes from democratic brands - and your collections will become a real discovery ”, - comments Alexander Rogov, stylist and one of the project's curators.
To date, more than 2 million collections have already been created in the world, and eBay customers create about 10 thousand collections per day.