One of the most popular shoe brands, Ecco, has decided to regain its "mod" status. In an interview with Shopandmall, Ivan Shtopel, the co-owner of the Ekko-Ros company, said that the further development of the Ecco brand will follow the wave of the fashion direction.
“Today our brand offers casual footwear as before, while meeting the needs of the fashionistas,” Shtopel said. But since we used to focus on quality, a significant proportion of fashion-oriented consumers had little interest in and knew about our shoes. So our main task for the near future is to bring the concept, equipment of points of sale, marketing, merchandising in line with the new brand philosophy. "
The second challenge set by Ekko-Ros is geographic growth. “We plan to launch at least one flagship store in each federal center, which will represent the brand in its entirety in the product line” ,.
Let us remind you that Ecco-Ros provides about 18-20% of the total world turnover for Ecco.