ECCO strengthens its position
The spring of 2012 was marked by an unprecedentedly rapid strengthening of the position of the Danish shoe brand ECCO in the Kazakhstan market. In April and May, four brand stores of the brand were sequentially opened at once: in Aktobe, Karaganda, Almaty and Kostanay. The shoe network is already represented in the capital's branded stores in Astana and Almaty.
The goal of ECCO in Kazakhstan is to take a leading position in the mid-price segment footwear market. The first monobrand store was opened in Almaty on September 9, 2011. Today, there are already eight ECCO brand salons operating in the cities of the republic. All of them are open in new shopping and entertainment centers. The favorable location and the necessary infrastructure in combination with the modern format and stylish interior of the opened stores ensure high customer loyalty, retail.ru writes.
ECCO is one of the world's leading brands of comfortable and stylish footwear. More than a thousand mono-brand stores and 2600 branded sections are open in 94 countries of the world, including in the countries of the Asian region: Russia, China, Japan, Iran, UAE, Uzbekistan, Kyrgyzstan.
The spring of 2012 was marked by an unprecedentedly rapid strengthening of the position of the Danish shoe brand ECCO in the Kazakhstan market. In April and May, four company stores opened sequentially at once ...
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"Sportmaster" will launch a branded Kappa network in Russia
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We are ready for active development in the Russian market
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Coach turned to Big Data analysis and won the interest of a young audience
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American buyers couldn't buy Birkin bags and sued Hermès
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Camper has released innovative sneakers - designers
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How to create selling visual content for online based on the identified unique selling proposition?
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How to set prices that will earn
Some businessmen still confuse the concept of margin with the concept of trade margins and set prices for their goods, guided solely by the example of competitors. No wonder they go broke! Analyst at the Academy of Retail Technologies Maxim Gorshkov gives several tips and formulas with which you can set not only ruinous, but also profitable prices.
Sales of shoes and accessories: effective techniques for business rhetoric
Which speech modules are effective in communicating with potential and current customers of shoe stores, and which are not, Anna Bocharova, a business consultant, knows.
We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
The whole truth about Bayer. Who is he and how to become one?
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Technology Selling Issues
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Fur, and not only: types of lining
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The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
