Danish footwear brand ECCO has gone from words to deeds, and a year after the announcement of new brand marketing strategy in Russia presented the original limited collection of Сurated FSDX shoes in a bright lookbook, in the filming of which Russian bloggers and fashionable characters are involved.
Sergey Mezentsev, Roma Uvarov, Chuma Party, Dima Egorov, Sergey Budachev, Mark Barnes, Chiveskella, Kirill Cherkasov, Lena Romashina and Alina Abyanova took part in the shooting. They were the first to appreciate the benefits of ECCO's new products and talked about them in their blogs on social networks.
As stated in the press release of the Сurated FSDX collection, the concept of shooting the lookbook was "asymmetric exposition, inverted objects and people in the frame as a symbol of the uniqueness and difference of the Curated FSDX design from the usual ECCO assortment."
The collection of sneakers for men and women itself is a mixture of the brand's heritage with modern trends. The shoe boasts a XNUMX-piece outsole with Shock Thru heel cushioning for softer, smoother steps and a Prosoma heel lock that protects the foot from external impact.
The main material of the collection is one of the latest technological hits from ECCO - the innovative FSDX Dyneema Bonded leather, thin and light as paper, but not inferior in strength even to steel.
The Curated FSDX collection is on sale only in Russia and Japan. In Moscow, shoes can be purchased at the new Peak concept store, which opened this October. Limited edition of the collection - 100 pairs.