Rieker
ECCO has released a limited collection lookbook with Russian influencers ECCO CURATED FSDX
09.11.2020 4887

ECCO has released a limited collection lookbook with Russian influencers

Danish footwear brand ECCO has gone from words to deeds, and a year after the announcement of new brand marketing strategy in Russia presented the original limited collection of Сurated FSDX shoes in a bright lookbook, in the filming of which Russian bloggers and fashionable characters are involved.

Sergey Mezentsev, Roma Uvarov, Chuma Party, Dima Egorov, Sergey Budachev, Mark Barnes, Chiveskella, Kirill Cherkasov, Lena Romashina and Alina Abyanova took part in the shooting. They were the first to appreciate the benefits of ECCO's new products and talked about them in their blogs on social networks.

As stated in the press release of the Сurated FSDX collection, the concept of shooting the lookbook was "asymmetric exposition, inverted objects and people in the frame as a symbol of the uniqueness and difference of the Curated FSDX design from the usual ECCO assortment."

The collection of sneakers for men and women itself is a mixture of the brand's heritage with modern trends. The shoe boasts a XNUMX-piece outsole with Shock Thru heel cushioning for softer, smoother steps and a Prosoma heel lock that protects the foot from external impact.

The main material of the collection is one of the latest technological hits from ECCO - the innovative FSDX Dyneema Bonded leather, thin and light as paper, but not inferior in strength even to steel.

The Curated FSDX collection is on sale only in Russia and Japan. In Moscow, shoes can be purchased at the new Peak concept store, which opened this October. Limited edition of the collection - 100 pairs.

 

 

 

The Danish shoe brand ECCO moved from words to deeds, and a year after the announcement of the brand's new marketing strategy in Russia, it presented an original limited collection of Сurated FSDX shoes in ...
3.56
5
1
3
Rating

Latest News

Wildberries increased turnover in the 1st half of 2021 by 70%

According to the results of the first half of 2021, the sales turnover of the online retailer Wildberries increased by 70% year-on-year, and amounted to 303 billion rubles. The growth in sales of goods in pieces amounted to 82%, - noted in a press release ...
02.08.2021 54

World Footwear 2021 Yearbook: 2020 has been a tough year for the global footwear industry

2020 was a tough year for the footwear industry, but better than predicted. In 2020, footwear production and exports fell 15,8% and 19%, respectively, according to the Portuguese World Footwear 2021 Yearbook ...
02.08.2021 52

Adidas x Lego has released a new collection of Ultraboost DNA sneakers for adults and kids

The design of the latest sneaker collection created by the adidas and Lego collaboration is firmly associated with the most famous children's designer. Like the previous adidas x Lego collections, the models in this line feature a heel counter with ...
01.08.2021 74

YouTube Shoes Report: what awaits us in August?

In this issue of Shoes Report News we tell: when and where the Euro Shoes exhibition will take place, which brands and from which countries will be exhibitors, eco-trends in the production of shoes, the rise in prices for shoes and clothes, you can now buy wholesale shoes online, wholesale ...
30.07.2021 751

A laboratory for testing labeled goods appeared in Russia

The Association of Retail Companies, the TrekMark company and the operator of the national labeling system, Honest Sign, have opened a laboratory for testing labeling codes on goods. The center appeared on behalf of the Ministry of Industry and Trade on the basis of ...
30.07.2021 251
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning