Egor Konchalovsky removes the video for the GC "Shoes of Russia"
The shooting of a new commercial for the Westfalika chain, which is part of the Obuv Rossii group of companies, has started. Filming takes place in Moscow at the Glavkino film studio. The director of the new video is Yegor Konchalovsky, one of the most iconic filmmakers in Russia. The theme of the new Westfalika commercial will be the promotion of the installment plan service, which has been introduced throughout the shoe network. Now every second purchase in Westfalika shoe stores is carried out in installments, the company representatives said.
“The quality of an advertising campaign directly affects the perception of the brand as a whole, therefore our main principle is to never skimp on content creation,” said Anton Titov, director of Obuv Rossii Group. “For us, the quality of the created advertising product is in the first place, not the volume placement and amount of airtime. Therefore, we cooperate with leading studios and professional directors who have extensive experience in shooting world-class commercials. "
Yegor Konchalovsky is a well-known director, screenwriter and producer. He is known not only for his work in cinema, but also in advertising: in 1992 Konchalovsky, together with Andrey Razenkov, created an advertising studio "PS TVC" (Partner Studio TVCommercials). As a TV commercial director, he has shot about 150 videos for the world's leading brands. Since 1997 - artistic director of the full cycle advertising agency "Prospect Advertising".
“Recently I have been doing a lot of cinema. However, the only film school that I had at one time was an advertising platform,” said Yegor Konchalovsky. “I consider the advertising industry interesting and important, educational and cognitive from the point of view of the profession. directors are technologically very advanced people. As soon as I have the opportunity to shoot a small genre - music or advertising - I do it with pleasure. "
This is not the first experience of cooperation with renowned directors for the Westfalika chain. In the previous two years, commercials for this shoe brand were shot by Alexander Igudin, the author of many music videos and commercials, as well as the director of 5 New Year's musicals on the Rossiya TV channel.
The shooting of a new commercial for the Westfalika chain, which is part of the Obuv Rossii group of companies, has started.
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A year ago, the Danish company ECCO acquired the entire retail business of its Russian distributor, thus announcing the seriousness of its intentions and long-term plans for the Russian market. Danish brand shoes have long been known and loved in Russia. Throughout 2020, the company underwent changes related to the process of integration into the global ECCO, and in 2021 these transformations will continue. Denis Tomashevsky, General Director of ECCO Russia, told SR Editor-in-Chief Natalya Timashova about what has already been done and the company's immediate plans. This is the first interview with the head of ECCO's Russian office for the media.
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Hermes spring'21 clogs are in high demand
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Pop up presentation
Pop up store is a successful format in fashion retail, which is predicted to strengthen, flourish and new forms in the medium term. The emergence of the pop up store concept in the fashion industry is credited to the Japanese luxury apparel, footwear and accessories brand Comme Des Garçons (CDG), founded in 1969 by Rei Kawakubo. In 2004, the first CDG pop-up store opened in an abandoned building in Berlin. For the third year in a row in Russia, the brand has been regularly opening pop-ups in the Moscow department store Tsvetnoy, created and designed by Anna Balandina and her agency VM Guru. We talk about the unique CDG format with the brand's representative in Russia Larisa Kolmykova, the buyer of the Moscow Air concept store, the distributor of the Comme des Garçons, Walter van Beirendonck, Kidill, Charles Jeffery Loverboy, Undercover brands.
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Italian bags MARINA CREAZIONI at Euro Shoes
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Nike sues nearly 600 US sneaker sites
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EURO SHOES PREMIERE COLLECTION at the new MAIN Stage
Register for EURO SHOES PREMIERE COLLECTION at the new MAIN Stage!Book the Holiday Inn Taganskaya hotel at special prices!
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EURO SHOES is the only exhibition of European brands in RUSSIA!
Dear buyers and visitors of the exhibition!
Analysis of cases from the practice of retail sales of shoes and accessories
In many businesses, sales management is a headache for the CEO. The human factor is extremely difficult to take under control, but this is exactly what should happen if ambitious goals are set in the conditions of stagnation in the footwear and accessories market. Therefore, practical experience and specific positive results achieved by certain companies are very interesting. In this article, SR regular author and expert Evgeny Danchev shares case studies from his practice of consulting retail stores.
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How to fire a worker without tears, scandal and trial
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
Ecommerce Laws Every Seller Should Know
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Key models of the range of women's shoes for the fall-winter season 2016 / 17
We present four key trends of women's shoes for the next fall-winter season (fall-winter 2016 / 17), which is described by Galina Kravchenko, a leading expert on assortment and forecasting trends at Fashion Consulting Group, head of FCG - FASHIONSNOOPS.COM
