The shooting of a new commercial for the Westfalika chain, which is part of the Obuv Rossii group of companies, has started. Filming takes place in Moscow at the Glavkino film studio. The director of the new video is Yegor Konchalovsky, one of the most iconic filmmakers in Russia. The theme of the new Westfalika commercial will be the promotion of the installment plan service, which has been introduced throughout the shoe network. Now every second purchase in Westfalika shoe stores is carried out in installments, the company representatives said.
“The quality of an advertising campaign directly affects the perception of the brand as a whole, therefore our main principle is to never skimp on content creation,” said Anton Titov, director of Obuv Rossii Group. “For us, the quality of the created advertising product is in the first place, not the volume placement and amount of airtime. Therefore, we cooperate with leading studios and professional directors who have extensive experience in shooting world-class commercials. "
Yegor Konchalovsky is a well-known director, screenwriter and producer. He is known not only for his work in cinema, but also in advertising: in 1992 Konchalovsky, together with Andrey Razenkov, created an advertising studio "PS TVC" (Partner Studio TVCommercials). As a TV commercial director, he has shot about 150 videos for the world's leading brands. Since 1997 - artistic director of the full cycle advertising agency "Prospect Advertising".
“Recently I have been doing a lot of cinema. However, the only film school that I had at one time was an advertising platform,” said Yegor Konchalovsky. “I consider the advertising industry interesting and important, educational and cognitive from the point of view of the profession. directors are technologically very advanced people. As soon as I have the opportunity to shoot a small genre - music or advertising - I do it with pleasure. "
This is not the first experience of cooperation with renowned directors for the Westfalika chain. In the previous two years, commercials for this shoe brand were shot by Alexander Igudin, the author of many music videos and commercials, as well as the director of 5 New Year's musicals on the Rossiya TV channel.