The brand has released a line of shoes made of plastic
For the 2012 pre-fall collection of the year, the Italian fashion brand Gucci has launched a line of “environmentally friendly” shoes for men and women. Ladies are offered ballet flats made of ecological plastic, decomposing in the natural environment, and for men Gucci has released a line of sneakers.
Gucci eco-friendly shoes will not differ in a wide variety: one model for men and one for women, but the color scheme will be very wide, from green to black.
Gucci’s new eco-friendly shoes will be available from the end of June at the brand’s stores around the world, as well as on the company's website. The shoes were created by creative director Frida Giannini, and both models will have the classic Gucci logo, riamoda.ru reports.
The Italian company Gucci is one of the most recognizable brands of the French concern PPR, which occupies a leading position in the luxury goods market. The first quarter of 2012 of the year brought Gucci sales growth of 12% and online sales growth of 30%. As of March of this year, the brand has 390 stores, of which 149 is in emerging markets.