The 16-year-old winner of the Econika Instagram contest, Moscow resident Galina Kharlamova, won the right to create her pair of shoes in Econika. For two months, Internet users fought for valuable prizes and the right to create an author's shoe model that will be sold on the Econika network.
According to the terms of the competition, the participants posted their photos with Econika bags and shoes on Instagram with the #econika tag. The winners were determined by the Internet users themselves - by the number of likes.
During the competition, more than 400 people took part in the race for leadership, and the number of likes under the photos of the winners sometimes exceeded 20. More than 000 prizes were awarded - gift certificates and discount cards of the network (the authors of the best photos got the opportunity to win every day). Talented, but underestimated by users, works also got a chance - the "Econica's Sympathy" prize was awarded once a week for the most touching, aesthetic and emotional photography. The winners of the month received not only audience recognition, but also new iPad70s.
The main prize of the competition was the opportunity to take part in the creation of an author's model for the Econika chain and, with the help of the brand's specialists, to develop their own design of shoes or bags. In the fight for the main prize, 4 participants came together, who received high intermediate results. The largest number of votes in the final was won by the winner of March Galina Kharlamova. She also became the absolute winner of the Shoes of My Dreams competition.
For Econika, the schoolgirl dreams of creating an exquisite evening model: “I want to make the perfect sandals for the prom - romantic, elegant, delicate beige, possibly with rhinestones or gold details. And be sure to wear not too high, comfortable heels to dance until the morning. "
"Econika" invited Galina to independently draw a sketch of future sandals. After approval of the sketch, the winner of the competition, together with the brand's designers, will choose the appropriate materials, finishes, type of last and heel.
The model will be on sale in Econika salons next winter as part of the New Year collection.