Econika found a designer on Instagram
30.05.2013 7693

Econika found a designer on Instagram

The 16-year-old winner of the Econika Instagram contest, Moscow resident Galina Kharlamova, won the right to create her pair of shoes in Econika. For two months, Internet users fought for valuable prizes and the right to create an author's shoe model that will be sold on the Econika network.

According to the terms of the competition, the participants posted their photos with Econika bags and shoes on Instagram with the #econika tag. The winners were determined by the Internet users themselves - by the number of likes.

During the competition, more than 400 people took part in the race for leadership, and the number of likes under the photos of the winners sometimes exceeded 20. More than 000 prizes were awarded - gift certificates and discount cards of the network (the authors of the best photos got the opportunity to win every day). Talented, but underestimated by users, works also got a chance - the "Econica's Sympathy" prize was awarded once a week for the most touching, aesthetic and emotional photography. The winners of the month received not only audience recognition, but also new iPad70s.

The main prize of the competition was the opportunity to take part in the creation of an author's model for the Econika chain and, with the help of the brand's specialists, to develop their own design of shoes or bags. In the fight for the main prize, 4 participants came together, who received high intermediate results. The largest number of votes in the final was won by the winner of March Galina Kharlamova. She also became the absolute winner of the Shoes of My Dreams competition.

For Econika, the schoolgirl dreams of creating an exquisite evening model: “I want to make the perfect sandals for the prom - romantic, elegant, delicate beige, possibly with rhinestones or gold details. And be sure to wear not too high, comfortable heels to dance until the morning. "

"Econika" invited Galina to independently draw a sketch of future sandals. After approval of the sketch, the winner of the competition, together with the brand's designers, will choose the appropriate materials, finishes, type of last and heel.

The model will be on sale in Econika salons next winter as part of the New Year collection.

The 16-year-old winner of the Econika Instagram contest, Moscow resident Galina Kharlamova, won the right to create her pair of shoes in Econika. For two months, Internet users ...

Latest News

Sneakers with Donald Trump's victory image become bestsellers

"Fight Fight Fight" is the name of a pair of high-top sneakers featuring a victorious image of Donald Trump after the attack. The shoes, which the politician released in memory of the terrorist attack in Pennsylvania, were produced in an edition of 4700 pairs, and were a commercial success. Pair…
20.07.2024 393

Birkenstock opens first store in Paris

Birkenstock's first Parisian store opens this Saturday. Two-story store with an area of ​​130 sq. meters is located in the heart of the fashionable Parisian Marais quarter, where interior showrooms, art galleries, boutiques,…
19.07.2024 509

OrthoLite expands its production center in Europe

The American insoles manufacturer has announced the expansion of its European facility, OrthoLite Europa (OEU), located in Almansa, Spain. The company strives to become closer to European partners and aims to increase…
18.07.2024 669

Almaty will host an exhibition of footwear, fur, leather and accessories Euro Shoes@CAF

From August 18 to 20, the main exhibition of the fashion industry in Central Asia - Central Asia Fashion (CAF) will be held in Almaty at the Atakent exhibition complex. For the fourth season of CAF, it is being held with the support of the Moscow International Footwear and…
17.07.2024 573

Supreme to sell for $1,5 billion

VF Corp. will sell the popular street fashion brand Supreme, significantly lower than the price of its purchase made by the corporation in 2020, against the backdrop of falling sales and declining interest in street style, writes...
17.07.2024 854
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning