The product matrix of the online store will completely coincide with the one that Econika offers in offline locations. Information about investments in the project is not disclosed. The speaker also left no question about the planned sales volume.
According to him, the resource is designed for “young and energetic customers who cherish every minute” and is conceived as “an additional service, the level of which corresponds to the same unique shopping atmosphere that we develop in the retail network”.
The top manager also emphasized that in the Econika online store there will be an opportunity to try on shoes before buying and it is planned to bring similar-sized models of similar size with the ordered pair. “This is an additional criterion for choosing a logistics partner, since not all transport companies operate on a“ split check ”system,” he said.
According to Stanislav Korobochka, Econika has already concluded agreements with several operators. Subsequently, the retailer plans to create its own courier service.
According to the research company DataInsight, sales of shoes and clothes over the Internet in 2011 amounted to 34,4 billion rubles. (14% of the entire online trading market). According to InSales, this segment in 2011 was one of the fastest growing (+ 69% compared to 2010). According to the study, this dynamic was facilitated by the fact that online retailers improved the presentation of products on the site and the quality of photos, which made it easier to place orders for users. In addition, many online stores began to bring clothes and shoes of various sizes to the ordering customer, to provide the opportunity for a free exchange of ordered goods or a refund.
According to the Iternet Retailer Russia TOP-30 rating, the largest sellers of shoes through the network are LaModa (revenue in 2011, 3 billion rubles) and Sapato (revenue in 2011, 1,23 billion rubles). Among offline retailers, online sales are being developed by Ecco and Alphabet, retailer.ru reports.