Women's shoe chain "ECONICA" celebrates the 20 anniversary of its work. “So many good and important things have happened during this time. But perhaps the most important thing for us is that the number of regular customers of the network is already approaching 700 thousands, ”the company emphasizes. Today, under the EKONIKA brand, there are more than 130 company salons throughout Russia and Kazakhstan. Today's ECONIKA differs from those shoe stores that many knew in the 90 years. Since 2005, the network began to change, focusing on a stylish interior, personal consulting and service, and, most importantly, a fundamentally new approach to the formation of collections of shoes and accessories.
The network offers more than 700 models of shoes, bags and accessories under the brand names of Alla Pugachova, RiaRosa, RiaRosa Classic and De'Marche.
Each shoe collection is developed jointly with Italian and French partners based on a marketing analysis of the preferences of Russian consumers.