ECONIKA celebrates 20 anniversary
The EKONIKA women's shoe network celebrates the 20th anniversary of its work. “During this time, so many good and important things have happened. But, perhaps, the most important thing for us is that the number of regular customers of the network is already approaching 700 thousand, ”the company emphasizes. Today, under the EKONIKA brand, there are more than 130 branded salons throughout Russia and Kazakhstan. Today's "ECONIKA" differs from those shoe shops that many knew in the 90s. Since 2005, the chain has begun to change, focusing on a stylish interior, personal advice and service, and, most importantly, a fundamentally new approach to the formation of collections of shoes and accessories.
The chain offers more than 700 models of shoes, bags and accessories under the brand names Alla Pugachova, RiaRosa, RiaRosa Classic and De'Marche.
Each shoe collection is developed jointly with Italian and French partners based on a marketing analysis of the preferences of Russian consumers.
The EKONIKA women's shoe network celebrates the 20th anniversary of its work. “During this time, so many good and important things have happened. But, perhaps, the most important thing for us is that the number of permanent ...
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How to determine the effectiveness of a shoe business
Today, most entrepreneurs calculate and analyze their business performance indicators. However, about 30% either do not do this or do not understand anything about it (but would like to understand this issue and start working with performance indicators). Maria Gerasimenko, an expert in the field of fashion business management and development and a regular author of SR, has prepared material especially for the readers of the magazine about what business performance indicators to rely on, how they help, how to calculate and control them so that the profitability of your business does not fall below 10%. After all, as you know, the rule of a bank deposit says: "If your business brings less profitability than a bank deposit, then it does not make sense."
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We are waiting for you at the Euro Shoes exhibition on August 26-29
The international exhibition of footwear and accessories Euro Shoes premiere collection starts in Moscow next Monday. Euro Shoes will be held in the capital's Expo Center from August 26 to 29 in alliance with the leading international clothing exhibition CPM Moscow. In one place and on the same dates, both exhibitions will bring together a large number of visitors, buyers and fashion industry professionals from Russia and the CIS countries.
Euro Shoes will be held in pavilions 2.5, 2.6 of the Expocentre Fairgrounds
Dear partners!We inform you that the Euro Shoes premiere collection exhibition will be held from August 26 to 29 at the Expocenter, pav. 2.5 and 2.6.
Global footwear production down by 1,5 billion pairs in 2023
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Time-tested and new collections
PETER KAISER SPRING/SUMMER 2025
The business program of the EURO SHOES exhibition will take place on August 28
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Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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