Econika plans to increase sales by 10%
27.03.2014 1757

Econika plans to increase sales by 10%

The chain of women's shoe stores "Econika" intends to increase its revenue in 2014 by 10,4% - up to 5,3 billion rubles. The network's sales in 2013 amounted to 4,8 billion rubles, which is 7% higher than a year earlier.

According to Sergei Sarkisov, vice president of the Novard group of companies, dollar revenue grew at a slower pace due to the devaluation.

"Our sales were growing in a stagnant market. Traffic in comparable Econika stores in Moscow fell by 7% in 2013, in other cities - by 3%, which indicates a decrease in consumer activity in the capital and regions," Sarkisov said. At the same time, according to him, traffic during sales, on the contrary, grows. The focus of retailers shifted to price-driven sales - the number of offer-targeted promotions increased. This is another factor indicating the stagnation of consumption.

In 2013, Econika opened 14 stores, bringing the number of retail outlets to 167. In 2014, the chain intends to open 10-12 new retail outlets. Investment in development will amount to about 60 million rubles.

In addition, the chain intends to rebrand - by the end of the year it will launch a pilot store with a new design. It is planned to spend half a million dollars on the development of the updated concept of "Econika".

"By the end of the year, a store with a new concept will be opened: the interior will change, there will be new equipment, it is possible that the trademark and its spelling will change," Sarkisov said.

Let us recall that the Econika women's shoe store chain is part of the Novard Group of Companies and has existed since 1992. The holding develops several business areas: footwear, investment and development, sales of industrial and construction equipment, as well as technical consulting. At the end of 2013, the chain consisted of 167 stores in 58 cities in the Russian Federation and Kazakhstan.

The chain of women's shoe stores "Econika" intends to increase its revenue in 2014 by 10,4% - up to 5,3 billion rubles. The chain's sales in 2013 amounted to 4,8 billion rubles, which is ...

Latest News

BeInOpen Forum will give an opportunity to declare about themselves 10 young brands from the world of fashion

The New Fashion Industry Forum BeInOpen will be held digitally on June 4 and announce the return of the Open Stage format, in which 10 young fashion brands will have a chance to present their project on ...
23.04.2021 98

Lamoda launched a section of exclusive items and collections for its XNUMXth anniversary

The Russian online platform for selling fashion goods celebrates its tenth anniversary. By this date, a special section of exclusive goods from world brands has been launched, which were specially created for the celebration of the decade ...
23.04.2021 117

Detsky Mir expands its presence in the Urals

New stores of the Detsky Mir chain have opened in Chelyabinsk and Yekaterinburg. The tenth in a row in Chelyabinsk and the ninth in Yekaterinburg. Both new stores occupy 1000 sq. M. ...
22.04.2021 154

Turkish Eksposhoes will be held in June

The Turkish exhibition of shoes and leather accessories Eksposhoes will again be held in Antalya from 2 to 4 June 2021 and is glad to host buyers from ...
21.04.2021 171

Tod's Group has appointed Chiara Ferragni to the Board of Directors

The appointment of Chiara Ferragni, an Italian model and influential fashion blogger, to the board of directors of the Italian fashion group Tod's, was an important step for the famous brand of the same name, moccasins, as well as chic Roger Vivier shoes to conquer ...
21.04.2021 180
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning