Rieker
ECONICA summed up the results of the 2010 year
21.02.2011 1905

ECONICA summed up the results of the 2010 year

Shoe corporation "Econika" summed up the work in the 2010 year.

As noted in the company, the year was the past year has become a transition for a network of shoe racks. At the end of the year, Econika announced the abandonment of the men's assortment.

Over the year, the number of stores increased from 114 to 132. The company opened 14 direct control salons (now their 93) and 4 franchised stores (now their 39). She conducted six scheduled closures (five of these stores worked on franchising).

In 2010, the company opened more stores at 10 than in 2009. The number of new cities to which the network has expanded has grown just as much. These included Samara, Naberezhnye Chelny, Ufa, Voronezh, Tomsk, where direct retail stores were opened, as well as Almaty, Astana, Astrakhan, Murmansk and Vladikavkaz, where franchisee stores started their work. Six new cascades were opened in Moscow, including in the MEGA-Teply Stan shopping centers, VIVA! Shopping center, Vegas shopping center and Gagarinsky shopping center.

Sales in pairs increased by 17% compared to the 2009 year. Ruble revenue increased by 33%. Sales grew both due to the expansion of the network and the growth in the number of pairs sold at the facilities “like to like", And thanks to the growth of the average bill. The network has increased the base of its regular customers: now their number has reached 500 thousand people.

In order to evaluate customer satisfaction, the company commissioned a study, the data of which confirmed the consumer trend: customers choose those stores where, in addition to the goods they like, their expectations correspond to the professionalism of the staff and the atmosphere of the purchase. “This was one of the factors that pushed us to the decision to change positioning and abandon the men's assortment,” says Sergey Sarkisov, vice president of the network. “From the first 2011 collection of the year, Econika is moving to the format of the women's specialized shoe network.”

At Econika, business processes related to the creation of collections have also been significantly changed. In particular, a mentoring program has been launched, the training component has been strengthened, the interior of the salons is changing.
Shoe corporation "Econika" summed up the work in the 2010 year. As noted in the company, the year was the past year has become a transition for a network of shoe racks.
5
1
Rating
Midinblu

Latest News

Rihanna and shoe designer Amina Muaddi announced a collaboration release date

In late December 2019, American pop star Rihanna announced the release of a shoe collection in collaboration with young designer Amina Muaddi. July 15 is the first release of the collaboration.
14.07.2020 102

Shopping centers do not withstand the tax burden

Due to the impossibility of paying off VAT arrears this fall, about a quarter of shopping centers in Russia may cease operation, ”RBC writes with reference to the press service of the Russian Council of Shopping Centers (RSTC).
13.07.2020 122

Tod's head refutes rumors about upcoming company sale

Diego Della Valle, Chairman and CEO of Tod's Italian premium brand of shoes and accessories, said he was not going to sell the company, and also noted a positive trend in sales in some markets, - writes ...
10.07.2020 167

MDG: Over a week, Honest Sign users checked over a million codes

Labeling operator The Center for the Development of Advanced Technologies (MDTC) notes the increased activity of users of the Honest Sign application with the entry into force of the ban on the circulation of unmarked products (shoes, medicines and cigarettes) 1 ...
10.07.2020 223

In Moscow, preparing for the opening of the shopping center "Schelkovsky"

In autumn 2020, the opening of a new shopping and entertainment center Shchelkovsky will take place, which will become part of the modern passenger hub - IFC Shchelkovsky, built in Moscow on the site of the Shchelkovsky bus station.
09.07.2020 322
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning