Econika rebranded
08.04.2015 7341

Econika rebranded

The chain of shoe stores "Econika" (GC "Novard") has carried out a rebranding jointly with the international British agency STARTJG. As a result, the brand positioning, corporate identity, store design and assortment matrix changed.

During the first stage of the project, we made a decision that Econika is becoming a mono-brand, ”said Irina Zueva, marketing director of the shoe chain. - From the fall-winter 2015/2016 season, coming to the Econika salon, our clients will buy shoes already under the ekonika brand. We still have the premium part of the collection, which we brand Alla Pugachova - this is a kind of long-term collaboration. At the same time, we refuse from other brands, for example, our main one - RiaRosa.

At the second stage of the project - after updating positioning, determining the nature of the brand, changes and corporate identity followed.

The new graphic symbol is based on the idea of ​​a community of like-minded people - lovers of fashion, style and footwear.

The signature colors are tied to parts of the collection, but the base color, warm, pastel powdery with accents, also reflects the femininity of the brand.

The biggest changes have affected the trading concept. Pilot salons are planned to be launched in the summer of 2015.

The new advertising campaign for the spring-summer 2015 season is made in a new style and launched with the slogan "Econika". Stylish changes ”.

The chain of shoe stores "Econika" (GC "Novard") has carried out a rebranding jointly with an international British agency ...

Latest News

Ermenegildo Zegna Group reports 2022% revenue growth in 15,5

Italian group Ermenegildo Zegna ended 2022 with a 15,5% increase in revenue, although business results were impacted by anti-covid restrictions in the Bolshoi…
26.01.2023 263

In the new Coccinelle advertising campaign - Italy, femininity and the scent of the night

The new advertising campaign of the Italian brand of bags and accessories Coccinelle, #ALLABOUTUS is the third joint project of photographer Giampaolo Sgura and one of the most influential people in the fashion world, a freelance editor and creative director…
26.01.2023 291

Kotofey is going to open about 40 new stores in 2023

The brand of children's shoes and clothes "Kotofey" continues the active development of its retail network and enters foreign markets. In 2022, 24 new stores opened under the Kotofey brand, including the first outlets in Belarus. In 2023…
25.01.2023 261

In 2022, 13 new brands appeared on the St. Petersburg market

The activity of retailers in terms of launching new stores in St. Petersburg last year remained at the level of 2021. According to the estimates of the consulting company Nikoliers, about 150 stores have opened in the city's shopping centers, and almost ...
24.01.2023 413

Arianna Casadei to head Italian footwear company Casadei

The third generation of the Casadei founding family is at the helm of an Italian shoe company that produces fashionable women's luxury shoes. Daughter of creative director Cesare Casadei and granddaughter of Quinto and Flora Casadei, who founded the family…
24.01.2023 350
When you sign up, you will receive weekly news and articles about the shoe business on your e-mail.

To the beginning