Ekonika is on the way to a large-scale rebranding
The Russian shoe brand "Ekonika" is preparing for an update. The first step towards a large-scale rebranding, which the company announces on its pages in social networks, was cooperation with breeders of the Pharmaceutical Garden of Moscow State University named after M.V. Lomonosov, the birth of a flower called EKONIKA and a new spelling of the brand.
EKONIKA“With this collaboration, we begin the story of our global changes. We are preparing a lot of surprises for you - we will reveal all the details soon. In the meantime, we offer you to be inspired by nature and see your own unique beauty through the uniqueness of our peony, ”the brand says on the website and in social networks.
Recall that the last time the retailer rebranded was in 2016. Then "Econika" offered its customers the concept of the store as a salon where friends meet. And the logo itself in the form of a circle personified the idea of the brand: "Econika is a community of friends." The retail design was dominated by soft pinks, blues, milky whites.
Prior to that, in 2005, the company introduced the word “casket” to Russian consumers by proposing a retail concept for shoe stores in the tradition of Great Britain. The shops were designed in dark burgundy colors.
Since the beginning of its development in 1992, the Russian shoe brand Ekonika has not ceased to change, capturing trends and the spirit of the times, so the next brand update this year is indeed one of the biggest intrigues on the Russian fashion market.
The Russian footwear brand Ekonika is preparing for an update. Cooperation with…
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