The Econika shoe network, together with the Russian conceptual brand Alena Akhmadullina, presented a new capsule collection of 2016 spring-summer shoes and accessories.
The presentation was held as part of the press show of the main collection of the brand Alena Akhmadullina SS2016, dedicated to the Russian fairy tale "Sadko". The key image of the collection is the sea element and wave: the basis of the cut of products, volumetric decor and author's prints are wave-like lines. The collection includes both elegant high-heeled shoes and comfortable models in the style of sport-chic. Style diversity can be seen in the line of accessories: for casual images, backpacks on the ropes resembling nautical ropes are suitable, and feminine bows will perfectly complement laconic plain reticules and shopping bags. The Alena Akhmadullina for Ekonika collection will go on sale in Econika stores and Alena Akhmadullina boutiques in February 2016.