Econika and Alla Pugacheva reminded of their cooperation Ekonika x Alla Pugachova
12.09.2019 9221

Econika and Alla Pugacheva reminded of their cooperation

The collaboration of the Econika shoe brand and Russian pop star Alla Pugacheva began long before the word collaboration came into use by fashion business professionals in the 1996 year. You can find out how this cooperation developed by looking documentary on the econics youtube channel.

The film is called “The Alla Pugachova Collection. First-hand history, ”it is dedicated to the 70 anniversary of the singer. In addition to the prima donna of the Russian stage, Alena Doletskaya, Evelina Khromchenko, Alena Akhmadullina, Irina Khakamada, Mikhail Korolev, Danila Golovkin and Daria Veledeeva, iconic persons of the fashion world and great friends of the Econika brand share their memories of the origin of fashion business in Russia.

The collaboration of the Econika shoe brand and Russian pop star Alla Pugacheva began long before the word collaboration came into use by fashion business professionals in the 1996 year. About…
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