Econika vice president Sergei Sarkisov and founder of the handmade shoe brand Gottlieb Schwarz, Andrei Zhakevich, participated in the TV show on the Friday channel “Now I'm Boss!”
According to the idea of the television project, the characters “Now I am the Boss!” Change their workplaces with each other for only three days. Sergey Sarkisov becomes the head of the small business Gottlieb Schwarz, and Andrei Zhakevich becomes the head of the Econika company, which according to the company itself sells about a million pairs of women's shoes a year, and whose annual net revenue reaches 6 billion rubles. During the program, viewers get acquainted with the collections of shoes and the nuances of the business of both enterprises. Businessmen take a fresh look at the new business economy for them, make comments and make recommendations. It will be possible to watch the broadcast live today at 23.00 on the Friday television channel.