Ekonika x Ushatava
Ekonika and Ushatava presented a collaboration
Econika announced a new collaboration with the popular Ushatava clothing brand. The leitmotif of the collection is a designer look at the basic models and shapes: deliberately elongated toes of ankle boots and pumps, perfectly rounded boots, ultra-high tights, deliberately large shopping bags and universal clutches.
Ekonika x Ushatava
The Ekonika x Ushatava capsule collection comes out in the fall-winter 2021 season. USHATÁVA is a popular brand of non-trivial basic clothing with Siberian roots, whose name is formed by the names of its founders Alisa Ushakova and Nino Shamatava. When creating models of clothes, Ushatava focuses on timeless trends, this is the approach that the designers broadcast in the joint capsule Ekonika x Ushatava.
“Working on the capsule, we represented different types of modern women, their way of life. We wanted everyone to find something for themselves. We have created a basic line of USHATÁVA style footwear and accessories, with a focus on working with color, shape and proportions, ”says Nino.
Ekonika x Ushatava
Recognizable, laconic and stylistically consistent images are the main formula of the new collaboration. Not without secret tricks: the beige color gave the effect of transparency, the length of the jackboot was deliberately increased to the maximum, thereby blurring the line between boots and tights. The transformer models, part of USHATÁVA DNA, are the highlight of the collection. It contains over the knee boots, which in one hand move turn into ankle boots and vice versa.
The collection will go on sale in August this year and will be presented in the Econika showrooms and the chain's online store. From July 21, 2021, you can pre-order models from a limited capsule on the Econika brand website and be the first to receive them even before the start of sales in August.
Econika announced a new collaboration with the popular Ushatava clothing brand. The leitmotif of the collection is a designer look at the basic models and shapes: deliberately elongated ankle toes and ...
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