Yandex Market x Ekonika
Econika and Yandex Market started cooperation and released a collaboration
The footwear and accessories brand Ekonika started sales on the Yandex Market marketplace. The start of cooperation between the online platform and the fashion brand was marked by the release of a bright collaboration - an exclusive collection of shoes and bags made from recycled materials.
Already, several thousand models from the main range of Ekonika are available on the Yandex Market site. In addition to shoes, customers will be able to order women's bags, hats, scarves, umbrellas, gloves and other accessories on the Market.
Yandex Market x EkonikaThe start of sales was marked by the release of a joint collection, which included "duts" boots (the name is derived from dutiks and the English "boots") and transformer bags. All are bright colors. Duts - insulated boots with a top - made of water-repellent fabric, presented in black, milky and silver colors. The shoe design is notable for many additional details (laces, pockets, removable cover) in bright contrasting colors that create a positive and somewhat frivolous look. The unisex model is presented in sizes from 33 to 43.
Yandex Market x EkonikaThe insole, filler, tape, rubber bands and laces of duts are also made from 100% recycled plastic. Eco-friendly materials are also used in the production of the sole - 84% of it consists of recycled rubber. All recycled materials in the collection are produced in accordance with the Global Recycling Standard, which is confirmed by GRS certificates.
Yandex Market x EkonikaThe shoes are complemented by bags made from recycled polyester and can be worn vertically or horizontally depending on the attachment of the detachable straps.
“In partnership with Yandex, we were open to experimentation and initially wanted to do something new and unique. Working with colleagues in a team, we charged each other with an innovative spirit and were as creative as possible. This made it possible to create a bright and relevant collection for a modern audience. At the same time, the quality and convenience for which our models have been valued for many years have remained unchanged, plus we have added an eco-component by using recycled materials in production,” comments Irina Zueva, marketing director of the Ekonika chain.
Head of lifestyle categories at Yandex Market Alina Repeva notes that the partnership with Ekonika and the creation of a joint collection is an important step for the development of the lifestyle category on the marketplace site. “We are confident that collaborations with market leaders will continue to create unique products and expand the range, as well as draw the attention of the audience to the platform,” she said.
Yandex Market x EkonikaThe Yandex Market x Ekonika collection is on sale - from October 20, 2022 on the Yandex Market marketplace, in the online store and mobile application of the Ekonika brand, and from October 21 in selected Ekonika stores. The price of a pair of duts is 24790 rubles. Bags are offered at - 12 rubles.
The footwear and accessories brand Ekonika started sales on the Yandex Market marketplace. The start of cooperation between the online platform and the fashion brand was marked by the release of a bright collaboration - an exclusive…
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