The second collaboration of two brands EKONIKA and YULIAWAVE has a conceptual basis. The idea of the joint collection was to reveal the multifaceted nature of a woman through the synergy of four elements: Earth, Fire, Water and Air. And the focus was on shoes, mules, clogs and very spectacular bags.
The expressive element of fire is reflected in wedge slingbacks with a metal detail, high-heeled shoes with an elongated toe section and a cutout reminiscent of the curves of flame, a scarf made of natural silk with a print developed especially for the collection. A bright accessory, as well as sunglasses, is decorated with the phrase UNDER EACH FLAME LIES THE POWER OF CHANCE — a metaphor reflecting the versatility of feminine energy.
Water found its embodiment in minimalist sandals with thin elastic straps and in accessories: a necklace with a smooth shape and a belt with a figured buckle.
The element of air is reflected in the shape of mules with a unique “floating” heel and in open-toe pumps.
Plateau mules with an accent silhouette, roomy bags in vintage-effect leather and a wide corset belt are inspired by the earth element.
Unique packaging was developed especially for the collaboration.
The EKONIKA x YULIAWAVE collection is already on sale and is presented in selected EKONIKA stores, on the ekonika.ru website and in the brand's mobile app, as well as on the website and in the YULIAWAVE fashion house boutique.
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