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Econika will start selling household goods
10.11.2021 587

Econika will start selling household goods

The Russian shoe retailer "Econika" announced the start of sales in its stores of household goods. The Ekonika Home collection will be on sale in the Econika retail chain on November 11, 2021. At the first stage, the range of household goods will be represented by a small number of items - slippers, socks, plaids, dishes and sleep masks. The company plans to add fragrances for the home later.

Household goods of the Ekonika Home collection will be made from natural leather, cashmere, wool, satin and presented in the “average plus” price category, which includes the main collection of Econika footwear. At the first stage, the collection of household goods will be located in the general space of shoe retail, items and things from the collection will appear on adjacent shelves with shoes and accessories. If the line is in demand, the company will allocate special areas in its stores for the Ekonika Home collection. According to representatives of "Econik" entering a new niche - a consequence of the pandemic - in conditions of isolation, people began to spend more time at home and increased their spending on household goods.

Online retail sales of home improvement and home improvement products grew 2020% in 77, according to Data Insight. During the same period, total online sales grew 58%.

The Russian shoe retailer "Econika" announced the start of sales in its stores of household goods. The Ekonika Home collection will be on sale in the Econika retail chain on November 11, 2021. At the first stage ...
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