EKONIKA opened its flagship store in Almaty with a redesigned design.
On October 14, the new flagship store of the footwear and accessories brand EKONIKA opened in Almaty, at the Dostyk Plaza shopping center. The retail space is 134 square meters. The store is the first EKONIKA flagship to open in Kazakhstan with a redesigned design.
The store's interior features a new design concept. A maximally open entrance with a large LED screen, a blue concrete podium with soft fitting seats, minimalist shelving around the perimeter, and snow-white stone boulders randomly placed throughout the space create not only a striking and memorable image but also eliminate stereotypical retail layouts. A corner display case with shelving, bathed in amber light, adds dynamism to the façade and enhances the interior's visual identity.
"Opening the first EKONIKA store in Kazakhstan in a reimagined format is an important step for the brand. We are delighted to welcome our customers to a new space where design, comfort, and attention to detail create an inspiring shopping experience," says Yulia Bulgakova, EKONIKA's Director of Marketing Communications.
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On October 14, the new flagship store of the footwear and accessories brand EKONIKA opened in Almaty, at the Dostyk Plaza shopping center. The retail space is 134 square meters. The store is the first EKONIKA flagship to open…
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Salvatore Ferragamo's Shoes Inspire Pastry Chefs
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How Pareto's Law Works in a Shoe Retail Store
Analysis of the company's performance is an important quality of a manager. Many indicators in the retail business are subject to analysis, primarily - sales planning and inventory balances, KPI performance by employees, the effectiveness of marketing campaigns, the number of sellers, their work schedules and many other factors that affect the final result of the store. In this material, SR expert on increasing sales in shoe retail Evgeny Danchev, using the Pareto principle, understands the reasons why revenue and volumes of goods sold are distributed very unevenly between weekdays and weekends. The author is confident that the Pareto principle is indispensable in the systemic analysis of sales management efficiency and sales results. But it is important to apply it correctly and interpret its meaning.
Clarks: 200 years of quality, style and innovation
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Euro Shoes – on a new premium platform!
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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The shoe industry in Russia is in a severe crisis situation. A number of Russian shoe manufacturers have announced the cessation of their activities this year.
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Difficulties in recruiting personnel and how to deal with them
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Shoe educational program: what shoe soles are made of
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Sales of shoes and accessories: effective techniques for business rhetoric
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We form the salary of sellers: expert advice
“How do you charge your consultants for personal or general sales?” Is one of the most popular questions causing a lot of controversy and gossip on the online forums of retail business owners. Indeed, how to properly form the earnings of sellers? But what about bonuses, where to get a sales plan from, do employees allow them to buy goods at discounted stores? In search of truth, the Shoes Report turned to a dozen shoe retailers, but no company wanted to disclose its motivation system - the process of its development was too complicated and individual. Then we asked four business consultants, and finally became convinced that the topic of seller motivation is very complex, because even our experts could not come to a common opinion.
Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
The whole truth about Bayer. Who is he and how to become one?
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Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
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