Since its restart in 2023, Ekonika has never ceased to delight with beautiful advertising campaigns. The new face of the brand in support of the fall-winter 2024 collection is top model Maria Cage.
The 24-year-old model, originally from Arkhangelsk, appeared on the covers of the Russian Grazia, and participated in the shows of Buberry, Moschino, Diesel, Bottega Venetta. The shooting of the Ekonika campaign with her participation took place in marble quarries on the Aegean coast.
White marble became the backdrop for the strict color scheme of the autumn collection of the brand of shoes and accessories - golden shades combined with black.
EKONIKA Premium takes center stage with high stiletto heels and knee-length boots in smooth black leather. Softness, elegance and chic. On classic shoe models with a pointed toe, elements in the form of elongated metal buckles in a golden hue appeared. The heels also exude a metallic sheen.
Ekonika is rethinking global fashion trends, and this is especially noticeable in its premium and basic lines - where you can find ankle boots with a natural fold effect, over the knee boots and boots with a wide top and a small cat heel, Mary Janes, ballet flats, Cossacks and choppers.
The collection also included cheerful chicken foot prints and the still-current effect of aged leather.
In the Portal line there is also a lot of metal in the design - eyelets, rings, chains... A little further from the classics - a little closer to grunge.
Soft, geometrically shaped bags made of chevro leather, designed specifically for the new Ekonika Premium collection, complement the look.
The EKONIKA fall-winter 2024 collection is already presented in chain stores, in the online store and in the mobile appii brand.
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