"Econika" presents a new collection "Mom & Daughter"
The main theme of the capsule, which presents paired models of shoes for mothers and their daughters, the spring-summer season'18 was summer berries and fruits, and the main characters are sweet raspberries, a juicy apple, chamomile and a bee.
The collection includes sneakers for family look style looks with a print of appetizing apples on natural leather. The set includes two pairs of laces - wide and smart with apples and classic white for every day. And as an accessory - backpacks in white and silver colors. The fruit and flower velcro stickers can be easily changed to suit your mood.
A special place in the new collection is occupied by birkenstock sandals with an ergonomic sole that supports the arch of the foot and snugly fits the foot. They are presented in three colors. A bracelet with pendant details in the form of raspberries, bees, apples, chamomiles comes with birken rods. This cute accessory can be worn on the ankle or on the arm.
The accessory line is rich in various details and will suit both the youngest fashionistas and older girls. Interesting bags in the form of baskets, fashionable clutch envelopes decorated with voluminous leather appliqués in the form of raspberries and apples, backpacks with prints in the form of apples.
The color scheme of the capsule is bright and delicate in a summer way. Classic pink is complemented by actual fuchsia, sunny yellow is combined with juicy lime. The material of the collection is genuine leather (with the exception of shiny glitter parts).
The Russian shoe brand "Econika" has been producing a special capsule collection "Mom & Daughter" for several seasons. The idea of the collection is that shoes made of it can be worn by adults and children.
Shoes from the collection "Mom & Daughter" spring-summer '18 are already on sale in the salons and online store of the Econika network.
The main theme of the capsule, which presents paired models of shoes for mothers and their daughters, the spring-summer season'18 was summer berries and fruits, and the main characters are sweet raspberries, a juicy apple, chamomile and ...
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What factors influence pricing, and how to work with retail prices for shoes
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Customer profiling in a shoe store. What is this technique and how can it be used in sales?
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Three fashionable colors for accessories and shoes for the fall-winter 2025/26 season
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Euro Shoes — March 4-7, 2026 at the WTC Congress Center
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Main trend themes for footwear and bags collections for the fall-winter 2025/26 season
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PETER KAISER - the best brand of 2025!
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How to set prices that will earn
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Sales of shoes and accessories: effective techniques for business rhetoric
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Technology Selling Issues
There is nothing worse than meeting the buyer with the words “Hello, can I help you with something?”, Because the seller works in the store just to help. Criticizing this well-established pattern of communication with the buyer, Andrei Chirkarev, business coach for effective sales and the founder of the New Economy project, shares the technology of truly selling issues with readers of Shoes Report.
Fur, and not only: types of lining
In the production of winter footwear, various materials are used that are designed to retain heat and meet the requirements of consumers: natural sheepleather, artificial fur, artificial fur from natural wool and others. All types of lining fur have their own advantages and disadvantages. Let's consider the properties of each of them.
The best models of Czech shoes of the past
In Soviet times, for shoes from Czechoslovakia sold under the Cebo brand, customers stood in line for four hours and did not regret it, because Czech shoes were considered to be of high quality, comfortable and fashionable. Shoe designer Juraj Shushka shared a photo archive of his collection with Shoes Report magazine, which contains the most interesting Cebo models from the 1940's to the 1980's.
Retail Arithmetic
Before you begin to solve specific problems, you need to find out how accurately all the leaders of your company understand the basic terminology of retail.
How to fire a worker without tears, scandal and trial
Sooner or later, any manager is faced with the need to part with an employee. Properly and on time the dismissal procedure will save the company money, and the boss himself - nerves and time. But why sometimes, knowing that a break in relations is inevitable, we put off the decision for months?
