Every year, the share of sales of Econika bags and accessories is growing by 30-40%, and in the future the brand is going to strengthen this category.
In the new season, the Econika shoe brand has expanded the line of accessories both in the base of the collection and in the premium.
The new collection of bags and accessories from the Alla Pugachova premium line is inspired by 70's luxury and disco style.
The main theme of the collection was pearls - a symbol of femininity and sophisticated taste. The collection features exquisite long and short pearl strings and earrings. Pearl accessories adorn and clutches.
The basic Ekonika accessory line is inspired by the Art Deco style. Its distinctive features, such as geometric patterns, luxury and chic, are embodied in the shapes, lines and materials of the collection.
“The development of a line of accessories is one of the strategic objectives of the Econika brand. It is based on the goal of improving the customer experience through the ability to choose a stylish image, be inspired to change, find an individual fashionable solution for a specific occasion or occasion, ”says Alina Stepanova, director of the Econika brand. - We study the needs of clients, their lifestyle, style and preferences. Interpreting fashion trends and taking into account the knowledge of the client, we develop unique themes that are reflected in capsules, which include shoes, bags, accessories, jewelry. Using this approach, we have successful sales of bags and accessories, increasing their share annually by 30-40%. Over the next few years, we plan to continue strengthening this category with exclusive designs and limited edition capsules. "
Econika - a retail chain that presents collections of footwear and accessories for women, has been operating on the market since 1992. There are more than 150 branded salons throughout Russia, Belarus and the Republic of Kazakhstan. The brand's collection includes three trademarks: the premium Alla Pugachova ekonika base line and the new ekonika trend line2 (ekonika squared).